Dentsu and Millmo unveil new content and media delivery platforms

Rota2u is an application and delivery system that allows content purchases, management and replay on multiple devices including smartphones, tablets and PCs, while safeguarding copyright. Via the application, content providers will be able to determine sales of their content and devices they wish to display on.

Currently the application is compatible with Android based smartphones. But the companies say that it will be compatible with several platforms including Windows Phone and iOS by the end of the year.

The agency's music and video delivery application, media2u will also be compatible with rota2u and has already tied up with several content providers including Oricon ME, Media Do, Tomo Music and video content provider Theater. Negotiations are ongoing with video content provider Presentcast. By the end of the year, the companies plan for the platform to also deliver e-books, games and other forms of digital content. 

Users in Japan will be able to download the application via the Android Market, or obtain it preinstalled in some Android devices. Starting July 11, media2u will be available for all android based devices released in Japan by Panasonic, NEC, Casio Mobile and HTC Nippon Corporation.

Dentsu, in partnership with the Ministry of Economy, Trade and Industry is also trialling delivery of Japanese content overseas, resolving usage permission and contract issues to create a global content distribution platform. Via this project, the platform is expected to expand services to East Asia before December.