Matt Williams
Jun 9, 2011

Y&R and Taxi win global Revlon creative

GLOBAL - Cosmetics company Revlon is set to hand WPP's Young & Rubicam and Taxi global creative duties on a large slice of its business.

One of Revlon's many faces, Jessica Alba
One of Revlon's many faces, Jessica Alba

In addition to the main Revlon brand the agencies will take on digital work for Mitchum deodorant.

The pitch was led by Young & Rubicam and involved undisclosed agencies.

The decision to hand the work, formerly produced in-house, to agencies comes nine months after former Coca-Cola executive Julia Goldin joined Revlon as chief marketing officer.

Revlon had not returned requests for comment at the time of publication.

This article was first published on campaignlive.co.uk.

Source:
Brand Republic
Tags

Related Articles

Just Published

16 hours ago

Alibaba pledges 'aggressive' AI investment, reports ...

Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.

17 hours ago

Five by Five Global to deliver AI-powered campaigns ...

Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.

21 hours ago

BBDO launches new global vision to focus on bolder ...

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

21 hours ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.