SEOUL – Three agencies are expected to pitch for Nestlé’s media account in Korea when the FMCG giant holds a review over the coming month.
It is understood that GroupM, Dentsu Media and ZenithOptimedia, which operates within Leo Burnett in Seoul, have been invited to compete for the business.
The value of the account has not been confirmed.
Popular Nestlé products in the market include Taster’s Choice, Hotchoco, Purina and Dolce Gusto.
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Kelly's exit follows that of founder Ajaz Ahmed in October.
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Waters will remain with the business until January 2025 to ensure a smooth transition.
According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.
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