Mandarin Oriental adds three VIPs to its star studded 'Fans' campaign

The new series ‘Music fans’, part of the hotel's long running 'He/ She's a fan' campaign, sees three celebrities added to the fans-family.

Representing Asia is Chinese Inner Mongolian singer Sa DingDing. She rose to fame internationally in 2008 when she took the BBC Radio 3 World Music Award for the Asia-Pacific region. Completing the trio are international singer, songwriter, pianist and actor Harry Connick Jr and French pianist Hélène Grimaud.

The new campaign is created by London Advertising’s Alan Jarvie and Michael Moszynski, following the agency's appointment to the creative business in March last year. The photography which sees Sa pose at the Mandarin Oriental Hyde Park in London, Connick in Sanya and Grimaud in Switzerland, is done by Mary McCartney.

“We continue to be delighted with the campaign, which celebrates 10 years this year, and believe it makes a strong statement about our group in a simple and luxurious manner,” said Jill Kluge, director of brand communications at Mandarin Oriental Hotel Group.

The campaign is also known for contributing money towards a charity group of the artists' choice to show appreciation for their appearance.

Seventeen other stars under the fans project includes: IM Pei, Lance Armstrong, Michelle Yeoh, Jane Seymour, Kenzo Takada, Jerry Hall, Vanessa Mae, Vivienne Tam, Barry Humphries, Frederick Forsyth, Darcey Bussell, Bryan Ferry, Liam Neeson, Helen Mirren, Maggie Cheung, Sigourney Weaver and Sir David Tang.