National Heritage Board revamps heritage website

Developed by local interactive shop Convertium, the revamped Yesterday.sg is designed like a time machine with visual elements to signify a convergence of the past, present and future.

Convertium also customised the WordPress publishing platform of the site to enable various interactive and collaborative features for a more compelling user experience.

Originally started in March 2006 as the city-state’s first heritage and museum blog, Yesterday.sg currently attracts 15,000 unique visitors per month and touts itself as a dynamic social media portal that encapsulates Singapore’s unique heritage and culture while functioning as a one-stop platform for citizen-centric heritage and museum content.

Michael Koh, CEO of NHB, explained: “As a pioneer in social media, Yesterday.sg has achieved success in engaging the web-savvy young. Heritage and museums are no longer viewed as old and fuddy-duddy.”

“The repositioning of Yesterday.sg into a social media platform creates fresh opportunities for Singaporeans to participate in heritage by sharing stories, photos, videos and other content with us. With its enhanced interactive features, Yesterday.sg will also serve as a launch pad for our other social media initiatives. Through this, we hope to reach an even wider segment of the population.”