tesla
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The Tesla trial: Can brands thrive without a traditional marketing team?
Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?
Tesla lays off marketing team
Affected employees sat on Tesla’s growth content team and within its design studio.
‘Advertising is awesome and everyone should do it’: Tesla's Elon Musk U-turns
Musk has previously said that he hates advertising but acknowledged that Tesla was often ‘preaching to the choir’.
Can Tesla reclaim the electric vehicle crown?
BRAND HEALTH CHECK: Following a sharp drop in its stock value, missed delivery targets, losing the sales race to competitors, and a CEO preoccupied with making a 'chief Twit' of himself, can the darling of the electric vehicle world steer itself back on track?
Can VinFast become a global electric vehicle brand?
BRAND HEALTH CHECK: The Vietnamese brand will need to find a niche for itself in the face of Tesla's overwhelming presence and the acceleration of legacy vehicle makers towards electric propulsion.
Elon Musk’s back-to-office demands: Takeaways on employee experience
Is Musk’s firm note to his employees a display of strong leadership or is it an indication of a strictly vertical style of management?
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