Analysis Opinions
Derya Matras
Mar 28, 2024

AI for ROI: Taking the first steps into a new era of digital experience

While the ability for each person to have their own AI assistant may be a vision for the future, marketers are well positioned to reap the value and benefits of it right now. Meta's Derya Matras explores.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

APAC Power List 2024: The power players shaping the region's brand landscape

1 APAC Power List 2024: The power players shaping the region's brand landscape

Baidu PR head apologises after backlash sparked by controversial videos

2 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

3 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

Apple's 'Crush' ad elicits backlash from marketing and PR pros

4 Apple's 'Crush' ad elicits backlash from marketing and PR pros

Baidu PR head departs company following controversial videos

5 Baidu PR head departs company following controversial videos

The changing face of political ad campaigns in India

6 The changing face of political ad campaigns in India

Move and win roundup: Week of May 6, 2024

7 Move and win roundup: Week of May 6, 2024

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

8 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Pepsi unveils new logo and identity; colours 120 markets in electric blue

9 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Women Leading Change Awards 2024: Winners revealed

10 Women Leading Change Awards 2024: Winners revealed

Related Articles

Meta injects AI into Reels ads and creator pairings
May 3, 2024
Brandon Doerrer

Meta injects AI into Reels ads and creator pairings

Meta introduces AI-generated image variations and text for ads
The Information
May 8, 2024
Brandon Doerrer

Meta introduces AI-generated image variations and ...

Tech platforms attribute recent growth spurts to AI-powered performance products
Aug 15, 2023
Jessica Heygate

Tech platforms attribute recent growth spurts to ...

Meta’s ad billings propel 27% revenue surge
Apr 25, 2024
Staff Reporters

Meta’s ad billings propel 27% revenue surge

Just Published

‘Creators are the new Hollywood,’ declares YouTube CEO at Brandcast
11 hours ago
Brandon Doerrer

‘Creators are the new Hollywood,’ declares YouTube ...

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation awareness
11 hours ago
Campaign India Team

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

IAS launches 'Election Lab' to help marketers navigate a political year ahead
11 hours ago
Reem Makari

IAS launches 'Election Lab' to help marketers ...

With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.

Google is fully embracing its AI era
11 hours ago
Reem Makari

Google is fully embracing its AI era

Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.