ias
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IAS launches 'Election Lab' to help marketers navigate a political year ahead
With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.
2024 Indonesian general election: How advertisers can navigate an unpredictable cultural climate
As Indonesians head to the polls today, IAS' Megan Reichelt urges marketers to be aware of why safeguarding their brand during election cycles and times of uncertainty is becoming more and more imperative.
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Google did not mislead advertisers in video ad placements: New study
Recently Adalytics accused Google of rampantly misleading advertisers about the viewership of ads running on third-party websites and apps, while charging for them; checks by IAS and DoubleVerify refute these claims.
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Anzu and IAS take on viewability and invalid traffic in gaming
Marketers are looking for greater transparency and actionable data to deliver results for their campaigns as time in gaming increases.
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Meta launches ad measurement tools for Facebook and Instagram's Reels
Advertisers are turning to tools that offer greater transparency and granular insights into ad views to ensure ads are seen by real users.
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Consumers in Singapore want brands to promote DEI in their ads
TOP OF THE CHARTS: Diversity and inclusion (D&I) are key industry topics ushering in a new era of responsible marketing and advertising.
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