f1
Formula 1 Shanghai: A watershed event for brand sponsors
With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Why Formula One's return to China is set to drive new opportunities for APAC-focused campaigns
While the majority of F1 continues to look west-ward, the horizon to the east is quickly and quietly realigning itself for potentially immeasurable growth, says Prism Sport’s Simon Hinchliffe.
Lewis Hamilton dominates Formula One popularity charts in Singapore
TOP OF THE CHARTS: Ahead of the F1 Singapore Grand Prix 2023, YouGov looks into what’s drawing crowds, favourite drivers and performing artists.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Thrive to survive: Can creativity help F1 maintain long-term growth and relevance with new audiences?
Formula One's position at the pinnacle of motorsports has long been established, enjoying a large and loyal fan base. So, what do those involved in the sport need to do to ensure it stays that way? Olly Mitchell explores.
Broadcasters in India are not offering the value we believe our property is worth: Ian Holmes, F1
F1’s director for media rights and content creation discusses why the sport doesn’t have a broadcaster in India, the launch of F1 TV, Drive to Survive, and more.
Aston Martin Formula One team launches fan engagement platform with Havas
It marks the return of the famous Aston Martin name to Grand Prix racing for the first time in more than 60 years.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
