brand crisis
Chinese tea brand angers working mothers with misleading copy
A social media post on Red was called out for discriminating against working mothers, and it forced a new coffee brand to empty its online store on Douyin.
.png&h=268&w=401&q=100&v=20170226&c=1)
Brand screw-ups in China mostly a result of geographical 'inaccuracy': report
TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.
Dolce & Gabbana not forgiven yet at Milan fashion week
Dearth of Asian press at D&G catwalks intimates the brand's reputation is still suffering in China.
Indictment adds to Samsung's reputation woes, or does it?
With its leader indicted on corruption charges, Samsung's brand reputation faces a "long and steep road". Or, perhaps the scandal will have no impact whatsoever.
Hall of shame: More multicultural brand blunders
It’s baffling how often even major companies continue to get their messages wrong.
Campaign China's top brand missteps from 2016
Here's a look at the top five eyebrow-raising marketing-related incidents from China in 2016.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
