big tech

Mar 7, 2024

Majority of marketers want to diversify adspend away from big tech

Affiliate marketing promises to offer a more balanced way to improve customer retention while also delivering ROI, yet less than a fifth of businesses are investing in it.

Nov 22, 2023

Why Lush is encouraging users to rebel against Big Tech this Black Friday

To raise money to challenge the power and abuses of Big Tech, cosmetics giant Lush is joining forces with the decentralised movement People vs Big Tech this Black Friday.