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Myth busting: Header bidding
Header bidding, and the wrapper solutions offered by sell-side platforms (SSPs) can be difficult concepts to get your head around. The technology itself is complex, and this complexity is further compounded by countless myths about what works and what doesn’t. So like ad tech’s answer to Peter, Ray, Egon and Winston, PubMatic’s customer success manager, GCK, Jatin Magnani goes myth busting…
Consolidation raises the stakes for SSPs
innovative SSPs provide publishers and buyers with the ability to test and learn before change happens.
News
Are we at the start of a CTV boom in APAC?
A Forrester study predicts significant ad spend growth in video over the next 12 months.
What’s next for India’s digital advertising landscape?
Out-of-home, TV, online video are expected to move towards programmatic in 2020. There’d also be more industry-wide alliances.
A blueprint for in-app advertising success in Japan
Concerns over inventory quality are main factor in preventing media buyers from buying in-app inventory programmatically, with 51% citing brand safety concerns and 48% citing ad fraud, says a PubMatic X Digital InFact survey
PMPs in the era of new age programmatic
While OMPs are still obvious channels to delivering programmatic campaigns, private auction deals are fast gaining traction. What are the private auction deals available in the market right now?
How to buy programmatic in Japan?
With Tokyo 2020 just around the corner, how should advertisers make the most of their programmatic buck in Japan's unique digital landscape?
The mobile screen comes into sharper focus for marketers
Is the future of advertising going to be programmatic and mobile? For Asia, the answer is a resounding yes, says Joelle Siew, senior manager, advertiser solutions at PubMatic Singapore.
Digital advertising: A hotbed for machine learning
It's not just a matter of data analytics, machine learning has major implications for revenue and ROI as well.
How a DSP can increase win-rates through multi-bid
For a DSP, increasing win-rate is more than just a short-term ROI benefit.
Inventory quality: Fighting the good fight
Confronting ad fraud is a complex affair, but with the right partner, it's a battle advertisers can win.
5 elements every wrapper solution should provide
It’s increasingly important for publishers to have an easy and scalable way to manage multiple header bidders. Let's take a look at five things publishers should consider when choosing a wrapper solution.
6 questions you need to ask about header bidding and auction dynamics
Check out the transcript from the Twitter Q&A to learn how PubMatic's experts break it down.
Auction dynamics: Demystifying the take rate debate
PubMatic's white paper, Understanding Auction Dynamics, examines the increasingly prominent role auction dynamics play in the online advertising ecosystem.
Video
PubMatic founder and chairman Amar Goel discusses ...
The programmatic pioneer provides context for best practices.
Digital transparency is about understanding and ...
PubMatic's CMO delves into the ins and outs of the programmatic framework.
The future of programmatic ‘really lies with brand ...
PubMatic CEO and co-founder speaks on new obstacles facing programmatic buyers and sellers.