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Staff Reporters
Jul 22, 2016

Data: China's advertiser-agency relationships

Reflecting the ongoing global debate on media rebates and media buying mark-ups, we take a renewed look at the sixth wave of R3 and SCOPEN’s biennial Agency Scope study, 80.8 percent of marketers in China score media planning skills as their most demanded characteristic of their ideal media agency; and award-winning skills the least.

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