The Trade Desk Programmatic Breakfast Briefing

The Trade Desk Programmatic Breakfast Briefing brought to you by Campaign will provide expert insight into the world of programmatic buying, providing practical knowledge, case studies and expert advice on how marketers can leverage the largest opportunity to build brands and drive marketing goals.

This one-off morning breakfast will bring brand marketers and agency professionals together to explore the key themes affecting the industry. Starting with insights from Jeff Green, CEO of The Trade Desk, participants will join a networking and Q&A session exploring the future of programmatic buying and what is happening on the ground across Asia-Pacific. 

Following Jeff Green, Campaign Asia-Pacific's Head of Content, Robert Sawatzky will welcome three senior brand marketers to discuss the impact that programmatic is having and what the future holds.

Packed with thought-leadership, these quickfire morning sessions will give you the opportunity to learn more about the customer journey and how programmatic is impacting the marketing industry through new technology, artificial intelligence and more...

Join your peers for an informal breakfast event that will leave you with ideas, tips and thought-provoking insight to help improve your business goals and programmatic operations.

VIP registration is available to senior decision makers from brands and agencies interested in the potential of programmatic buying and how organisations can drive marketing objectives through smart buying decisions.

Join us at the China Club, Hong Kong, on July 13^th, 2017 – Register your place here.

Speakers:

Jeff Green, CEO & Co-Founder, The Trade Desk	Robert Sawatzky, Head of Content, Campaign Asia-Pacific	Olivia Parker, Deputy Editor, Campaign Asia-Pacific
Scott McBride, Chief Digital Officer, IPG Mediabrands	Suresh Balaji, Regional Head of Marketing, HSBC Retail Banking & Wealth Management	Seraphina Wong, Executive Director, Global Advertising, Head of Asia Pacific, UBS

Agenda:

07:30 – Registration and morning networking

08:00 – Campaign Asia-Pacific’s opening remarks

08:10 – The Trade Desk’s welcoming remarks: The state of play today

What the current state of play for programmatic across Asia Pacific, and what are the credible trends that we can expect in the near future? Where does Asia sit in context of the US and Europe, and how can we position ourselves to leapfrog them? Jeff Green, CEO, The Trade Desk, will talk us through what is happening on the ground in APAC as well as the global markets.

Speaker:
Jeff Green, CEO & Founder, The Trade Desk, USA

08:40 – The Marketing Panel: Programmatic and the marketer of tomorrow  

Programmatic has had a game-changing impact on the role the marketer over the past few years, but what can marketers expect over the next 2 years?

Two senior brand marketers will come together to discuss the impact that programmatic is having on them, and what the future holds for our industry.

Moderator:
Olivia Parker, Deputy Editor, Campaign Asia-Pacific, Hong Kong

Speakers:
Suresh Balaji, Regional Head of Marketing, HSBC Retail Banking and Wealth Management, Hong Kong
Seraphina Wong, Executive Director, Global Advertising, Head of Asia Pacific, UBS, Hong Kong

09:05 – Programmatic: regaining a sense of time and place

Getting the customer journey right is essential to all marketers, but how can we find the holy grail of engagement and avoid becoming a nuisance when approaching customers?  

Presenter:
Scott McBride, Cheif Digital Officer, IPG Mediabrands, Singapore

09:35 –Programmatic and creativity – The fireside chat

Bring the focus back to creativity with programmatic. Machine learning and AI is becoming an integral part of the marketing and advertising industry. Marketers and their agencies now have the ability to quickly process and analyse the complexities of the marketplace far more efficiently allowing greater insight and decisioning power to action.

This fireside chat will discuss the enormous benefits that programmatic and machine learning has in informing and directing consumer buying decisions and the increased creative potential it can unleash.

Participants:
Jeff Green, CEO & Founder, The Trade Desk, USA
Robert Sawatzky, Head of Content, Campaign Asia-Pacific, Hong Kong

10:00 – The Trade Desk & Campaign Asia Pacific closing remarks