CHINA REPORT 2012: Exclusive research and insights
China continues to shine as a beacon of hope for the ad industry. This year’s Campaign Asia-Pacific China Report focuses on three main sections: key developments amongst Chinese consumers, the media and brands. Several key themes continuously pop up across these sections, including the rising importance of digital, the integration of marketing platforms, changing consumer behaviour, and how China is even beginning to overtake other markets on several fronts.
Talent constraints put a strain on Chinese companies
Demand for talent will exceed supply in China for some time to come, which means managers and organisations need to work a bit harder to please, retain, and enhance the skills of the young superstars they manage to hire.
DATA POINTS: Chinese consumer spending and habits
From Campaign Asia-Pacific's China Report, this series of infographics details consumer confidence and online spending habits for Chinese consumers. Be sure to see the related article, "Understanding the evolving Chinese consumer", (link on right) for more insights.
DATA POINTS: Millionaires still on the rise in China
China may be experiencing something of a bubble, but for the time being, the country’s ranks of millionaires continue to swell, according to the latest installment of the Hurun Wealth Report, compiled by the Hurun Report and GroupM Knowledge.
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