Gender Inequality
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Why McCann’s global chief creative wants more work from an ‘open kitchen’
Javier Campopiano’s success recipe calls for a collaborative culture where media channels and gender roles dissolve into each creative serving.
Stop The Party and VML release tool to fix gendered language
MissType uses AI to analyse emails for typically male phrasing that is "authoritative" and "curt" and make suggestions for more effective direct and empathetic communications.
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You cannot 'inspire inclusion' without intersectionality
There appears an untapped opportunity for brands to understand and recognise the unique values, lived experiences, and causes of the communities they purport to engage with, argues Mutant’s Rebecca Lewis.
Vineeta Singh on why 'Sugar Cosmetics is not just a beauty brand, it's a catalyst for change within the industry'
As a part of our extended International Women's Day coverage, Sugar Cosmetics' Vineeta Singh shares snippets of her entrepreneurial journey to date, as well as insights on why championing women's entrepreneurship and inclusivity in the beauty industry matters
Perspective: Why being trans is not the reason I'm a male ally
Rain Khoo, a former creative at Proctor & Gamble, shares his transition journey and what it means to be a male ally.
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APAC marcomms leaders share what International Women's Day means to them
IWD 2024: "Swimming against the tide of toxic masculinity and waving the equality flag takes guts and an attitude of just not giving a f&*k"—read intriguing perspectives from the region's advertising and marketing voices.
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Brand power in tackling Asia's gender divide and rewriting the story of equality
Global gender equality is on thin ice. Brands fixing the gap should treat this as nothing short of the greatest human challenge, not just for women but for the world, opines behavioural analyst Bailey Bellingy.
Parsing the gap: Agencies grapple with pay disparity, OOH bucks the trend in Australia
Australia has published an employee gender pay gap report for the first time. Advertising fares better than the construction, banking, and consulting industries. However, top holding companies have gaping holes in their pay structure where equity should sit.
Evolution, not extinction: How brands and agencies are responding to the war on DEI
Amid feverish opposition, many companies aren’t backing off diversity, equity and inclusion work, but they are talking about it differently.
Dove returns to Super Bowl LVIII to advocate for girls in sports
The brand continues to promote body confidence at the Big Game.
Does comms need a 'Men in PR' group? Industry debates
The PR industry has been discussing whether now is the time to launch an advocacy group for men working in comms, in light of International Men’s Day last weekend.
Unstereotype Alliance to assess race, disability and age representation in ads
Unstereotype Alliance to assess race, disability and age representation in ads
DEIB needs a rebrand to incorporate neurodiversity
It’s almost 2024. It’s time to add accessibility to the equation.
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The future of women at work
The fight for gender equality in the workplace is not a “women’s issue” and doesn’t come at the cost or displacement of other groups, says Wacl's president Nishma Patel Robb.
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Dentsu launches female-focused practice in Hong Kong to improve gender diversity in ads
Over 63% of senior staff at DentsuHer are women who will represent areas including creative, media, and customer experience marketing.
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Is the right to ask a question of culture?
Whether it's women in the workplace or minority groups lacking representation, we all have the right to ask for what we truly deserve. WPP India's Apoorva Bapna shares her thoughts on how culture is a key part of truly levelling the career field.
Inclusive marketing: embrace or cancel?
A new study reveals what consumers really think.
WFA census shows Japan faces the highest inclusivity challenges
Japan trails far behind in terms of how companies deal with discrimination, negative behaviours, mental health, and diversity and inclusion perceptions, according to WFA's second WFA global census.
Inside Dove’s armpit-heavy New York City campaign
The brand’s “free the pit” messaging is a response to the widespread lack of “armpit confidence” amongst women and girls.
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