PR News
Staff Reporters
Jun 15, 2016

PR Awards Asia 2016 winners announced

Full results from the awards ceremony Wednesday evening in Hong Kong.

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HONG KONG - MSLGroup Asia took the Agency Network of the Year crown and Tate Anzur won Campaign of the Year, as well as Boutique PR Agency of the Year, as the PR Awards Asia honoured the region's best campaigns, people and agencies here tonight. 

Tune in Thursday morning for a full gallery of photos from the awards, plus key takeaways and photos from today's PR360Asia conference.

Full lists of the winners follow for:

 

AGENCY AWARDS

Australia/New Zealand PR Consultancy of the Year 

  • Red Agency Australia
  • Highly Commended: Sling & Stone Australia 

Greater China PR Consultancy of the Year 

  • Red Bridge Communications China

Japan/Korea PR Consultancy of the Year 

  • Hill+Knowlton Strategies Japan

South Asia PR Consultancy of the Year 

  • Adfactors PR India

Southeast Asia PR Consultancy of the Year 

  • The Hoffman Agency Singapore 

Boutique PR Consultancy of the Year 

  • Tate Anzur Singapore

Asia-Pacific Network of the Year 

  • MSLGROUP Asia 

 

INDIVIDUAL/TEAM AWARDS

Young PR Professional of the Year - In-House 

  • Prasanna Ratanjankar, Viacom18 Media India

Young PR Professional of the Year - Agency 

  • Carol Yeung, Edelman Hong Kong

PR Professional of the Year - In-House 

  • Perry Manross, SAP Australia

PR Professional of the Year - Agency 

  • Ian Rumsby, Weber Shandwick Australia

PR Agency Head of the Year 

  • Elan Shou, Ruder Finn China

In-House PR Team of the Year 

  • Microsoft Asia Communications Team, Microsoft Asia

 

CAMPAIGN AWARDS

Campaign of the Year
Award Campaign Title Client Agency Country
Winner SG Heart Map SG50 Tate Anzur Singapore
Arts, Entertainment & Media Campaign of the Year
Award Campaign Title Client Agency Country
Gold Breaking the Mountain of Mindsets Viacom18 Media Viacom18 Motion Pictures India
Silver 7 Letters Chuan Pictures Tate Anzur Singapore
Brand Development Campaign of the Year (Product)
Award Campaign Title Client Agency Country
Gold Bosch: Power Up Your Life Bosch Edelman China China
Silver Dole: The “Wearable_Banana” Dole Japan, Inc. Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc. Japan
Silver IKEA cooks its way into Chinese hearts: It’s the Little Things that Matter consumer campaign IKEA China MSLGROUP China China
Bronze Mirinda Sarsi "Being Nerdy is Being Cool" Suntory PepsiCo Vietnam Beverage Redder Advertising Vietnam
Brand Development Campaign of the Year (Service)
Award Campaign Title Client Agency Country
Gold Every Day A Different Journey Tourism New Zealand Genesis Burson-Marsteller India
Silver Repositioning brand SpiceJet amid turbulence SpiceJet Ltd. Adfactors PR India
Bronze Airbnb and G-Dragon: Superstar turns Superhost Airbnb LEWIS, M.K. Trading Corp, Allison + Partners, Briman Communications, Sunny Side Up Singapore
Consumer Launch Campaign of the Year
Award Campaign Title Client Agency Country
Gold LEGO SG50: Rebuild Your Memories LEGO Singapore iris Singapore Singapore
Silver My Everyday Locker! Godrej Security Solutions Adfactors PR India
Bronze Fitbit Japan: “Find Your Fit” Campaign Fitbit MSLGROUP Japan
Bronze Ek Garam Chai Ki Piyali Ho 2015: Remaking a Bollywood Classic Tata Global Beverages Edelman India India
Healthcare: Ethical Campaign of the Year
Award Campaign Title Client Agency Country
Gold Schizophrenia - Don't be left in the dark Janssen Australia Saatchi & Saatchi, Ogilvy PR Health Australia
Silver Taiwan Mazu Festival - Check Your Vision and Detect Early Stage of Macular Degeneration Novartis One for All Public Relations Consultants Taiwan (Republic of China)
Bronze The KidStrong Campaign Pfizer Malaysia Essence Burson-Marsteller Malaysia
Technology Campaign of the Year
Award Campaign Title Client Agency Country
Gold Hitting Headlines to Improve Cyber Security FireEye - Singapore
Bronze KFit Stretches into APAC with Fitness Sharing Model KFit FleishmanHillard Hong Kong SAR
Business-to-Business Campaign of the Year
Award Campaign Title Client Agency Country
Gold Volvo Trucks Fuelwatch Challenge 2015 Volvo Trucks Golin Singapore
Silver Sendle Launch Sendle Sling & Stone Australia
Bronze When Microns Matter Renishaw Golin Hong Kong SAR
Sports Campaign of the Year
Award Campaign Title Client Agency Country
Gold Les Mills Run the Final Les Mills Eleven PR New Zealand
Silver The Captain's Ride Steve Waugh Foundation Red Agency Australia
Bronze Hyper Connected Healthcare Conference SAP Korea Weber Shandwick Korea South Korea
Employee Communications Campaign of the Year
Award Campaign Title Client Agency Country
Gold A lifetime of happiness General Electric India Genesis Burson-Marsteller India
Gold Big Belly - Feasting on Ideas that Innovate Viacom18 Media Rickshaw Communique Services India
Bronze Internal Communication during the Launch of the Mercedes-Benz Tmall Flagship Store Mercedes-Benz (China) BlueDigital China
Asia-Pacific PR Campaign of the Year
Award Campaign Title Client Agency Country
Gold Airbnb and G-Dragon: Superstar turns Superhost Airbnb LEWIS, M.K. Trading Corp, Allison + Partners, Briman Communications, Sunny Side Up Singapore
Silver Ford EcoBoost Small But Mighty Ford Motor Company Asia Pacific Ford WPP X Team led by Burson-Marsteller China
Bronze Hitting Headlines to Improve Cyber Security FireEye - Singapore
Australia/New Zealand PR Campaign of the Year
Award Campaign Title Client Agency Country
Gold Lucy the Robot Double Robotics Atomic 212° Group Australia
Silver Million Dollar Fish Campaign Tourism NT - Australia
Bronze Unlimited Western Sydney University Red Agency Australia
Greater China PR Campaign of the Year
Award Campaign Title Client Agency Country
Silver Happistachio New Year Cal Pure Produce Inc. Ketchum China
Bronze “See you again, Katmandu” —Baidu’s recovery program for monuments in Nepal Baidu.com, Inc BlueDigital China
Japan/Korea PR Campaign of the Year
Award Campaign Title Client Agency Country
Gold FingerBand Campaign Ministry of Health and Welfare FleishmanHillard Korea South Korea
Silver The French sounding Japanese Kobayashi City Dentsu Inc. Japan
Bronze Dole: The “Wearable_Banana” Dole Japan, Inc. Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc. Japan
Bronze LOVE THERMO #WarmUpWithLove Panasonic Corporation Dentsu Inc. and Dentsu Public Relations Inc. Japan
South Asia PR Campaign of the Year
Award Campaign Title Client Agency Country
Silver One Shot Against Seven Deadly Diseases Immunization Technical Support Unit (ITSU) Genesis Burson-Marsteller India
Bronze Saffolalife #ProtectHerHeart Marico 20:20 MSL India
Bronze Everyday A Different Journey Tourism New Zealand Genesis Burson-Marsteller India
Southeast Asia PR Campaign of the Year
Award Campaign Title Client Agency Country
Gold Star Wars at Changi Changi Airport Group (Singapore) - Singapore
Silver Crossing Cultural Borders: Promoting Korean Halal Foods In Indonesia aT(Korea Agro-Fisheries&Food Trade Corporation) Prain Global South Korea
Bronze December Baby Jetstar Asia AKA Asia Singapore
Corporate Branding Campaign of the Year
Award Campaign Title Client Agency Country
Silver Igniting Possibilities, Sparking Joy DBS Bank (Hong Kong) Guru Online; MEC; OMD; MUSE; Fevaworks Solutions Hong Kong SAR
Silver Link Cheers Express Link Asset Management - Hong Kong SAR
Bronze KFit Stretches into APAC with Fitness Sharing Model KFit FleishmanHillard Hong Kong Hong Kong SAR
Public Affairs Campaign of the Year
Award Campaign Title Client Agency Country
Gold Listing of the Stock Exchanges in India Consortium of Private Equity Firms Integral PR India
Silver Check Your 2-Week Cough Korea Centers for Disease Control and Prevention (KCDC) Enzaim Health South Korea
Silver Project with a Heart SBUT MSLGROUP India India
Corporate Publications
Award Campaign Title Client Agency Country
Gold The World’s First Magazine with Food, which connects food producers and consumers NPO Tôhoku Kaikon Dentsu Inc. Japan
Financial Communications Campaign of the Year
Award Campaign Title Client Agency Country
Silver Creating the Next Miracle Regina Miracle International (Holdings) Strategic Public Relations Group Hong Kong SAR
Bronze Bringing Capgemini to the forefront of Financial Services Capgemini Australia Red Agency Australia
Crisis or Issues Management Campaign of the Year
Award Campaign Title Client Agency Country
Gold Beating the Summer Heat: How Meralco empowered its stakeholders to take a united stand and overcome power supply crisis threat Manila Electric Company (MERALCO) - Philippines
Silver How SpiceJet overcame mid-air turbulence SpiceJet Ltd. Adfactors PR India
Bronze The release of Peter Greste Al Jazeera English Ogilvy Public Relations Australia (comprising Howorth and Parker & Partners) Australia
Bronze Fishing for Oil: Case of Crude Oil Spill in Cilacap PT Pertamina (Persero) - Indonesia
Media Relations Campaign of the Year
Award Campaign Title Client Agency Country
Gold Lucy the Robot Double Robotics Atomic 212° Group Australia
Gold Unlimited Western Sydney University Red Agency Australia
Bronze Breaking the Mountain of Mindsets Viacom18 Media Viacom18 Motion Pictures India
Public Sector Campaign of the Year
Award Campaign Title Client Agency Country
Gold FingerBand Campaign Ministry of Health and Welfare FleishmanHillard South Korea
Silver ILEDTHEWAY Energy Efficiency Services Ltd (EESL), a public ESCO under the Ministry of Power, Govt. of India Edelman India India
Bronze SG Heart Map SG50 Tate Anzur Singapore
Corporate Social Responsibility Campaign of the Year
Award Campaign Title Client Agency Country
Gold The DPDHL Difference - Delivering Hope to Nepal DPDHL - Singapore
Silver Salba-bote: Protecting Our Customers’ Lives during Typhoons and Floods Manila Electric Company (MERALCO) - Philippines
Silver VITAL STEP: Raising awareness of a fatal newborn illness Mead Johnson Nutrition Ogilvy Public Relations Hong Kong Hong Kong SAR
Bronze Electrolux Tackles Food Waste with #happyplatesg Electrolux AKA Asia Singapore
Environmental Campaign of the Year
Award Campaign Title Client Agency Country
Gold FarEasTone Telecommunications – #MyFutureIsMineToSave Far EasTone Telecommunications Ogilvy Public Relations Taiwan Taiwan (Republic of China)
Silver Responsible Forestry Kimberly-Clark Asia Pacific Headquarters Ogilvy PR Asia-Pacific
Bronze Surf Fiesta! The Biggest Sachet Recovery Initiative In The Philippines Unilever Philippines Activations Agency Philippines
Nonprofit Campaign of the Year
Award Campaign Title Client Agency Country
Gold The Captain's Ride Steve Waugh Foundation Red Agency Australia
Silver Hunger in the Classroom Foodbank Australia Red Agency Australia
Silver Lenovo - Turning the ‘Love of Food’ into ‘the Food of Love’ Lenovo Hong Kong Edelman Hong Kong Hong Kong SAR
Bronze We are All Different, We Are All the Same Save the Children Weber Shandwick China
Public Education Campaign of the Year
Award Campaign Title Client Agency Country
Silver FingerBand Campaign Ministry of Health and Welfare FleishmanHillard Korea South Korea
Silver Take Heart Australia Take Heart Australia Hill+Knowlton Strategies Australia
Best Use of Analytics
Award Campaign Title Client Agency Country
Gold LOVE THERMO #WarmUpWithLove Panasonic Corporation Dentsu Inc. and Dentsu Public Relations Inc. Japan
Silver IKEA cooks its way into Chinese hearts: It’s the Little Things that Matter consumer campaign IKEA China MSLGROUP China China
Best Use of Broadcast/Video
Award Campaign Title Client Agency Country
Gold LEGO SG50: Rebuild Your Memories LEGO Singapore iris Singapore Singapore
Silver LOVE THERMO #WarmUpWithLove Panasonic Corporation Dentsu Inc. and Dentsu Public Relations Inc. Japan
Bronze December Baby Jetstar Asia AKA Asia Singapore
Best Use of Digital
Award Campaign Title Client Agency Country
Gold SG Heart Map SG50 Tate Anzur Singapore
Silver ibisPLAY.com: a music playground come to life Accor/Ibis Weber Shandwick Australia Australia
Silver PRIUS! PARTS CHARACTERS Toyota Marketing Japan Corporation Dentsu Inc. Japan
Best Use of Social Media
Award Campaign Title Client Agency Country
Gold ManulifeMOVE Manulife (International) Limited - Hong Kong SAR
Silver Star Wars at Changi Changi Airport Group (Singapore) - Singapore
Silver Lux Perfume Portraits Unilever Golin Singapore
Bronze Secoo Saves the Best For Last Secoo.com Weber Shandwick China
Promotional Activity of the Year
Award Campaign Title Client Agency Country
Gold Lucy the Robot Double Robotics Atomic 212° Group Australia
Silver December Baby Jetstar Asia AKA Asia Singapore
Bronze Dole: The “Wearable_Banana” Dole Japan, Inc. Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc. Japan

 

Source:
Campaign Asia

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