Outbrain unveils content revenue tracker Automatic Yield

Outbrain today announced the launch of its new platform, Automatic Yield, which it says will allow publishers to see the real-time value of their online content.

The patent-pending technology will provide insights into the value of a brand’s content, distributed by Outbrain and by others, through a single dashboard, allowing companies to get real-time data on how best to monetise audiences.

Automatic Yield is being rolled out across Asia-Pacific, with Singapore Press Holdings announced as Outbrain’s first partner to trial the technology in the region.

“In my 20 years in digital media, there has never been a way for publishers to really understand or measure the value of each and every piece of content they produce and publish,” said Sigrid Kirk, APAC vice president of engage at Outbrain.

“For the first time, Automatic Yield answers that question, and enables them to make critical decisions about what content is most valuable, what content to produce, to promote and distribute and how to most effectively monetise that content.”

The Outbrain Automatic Yield dashboard

Outbrain said the new revenue reporting technology offers greater transparency over how much money is made from one piece of content versus another, as it allows tracking of all content from different partners, traffic sources, verticals, devices and users.

Kirk added: “There has never been a tool like this, for publishing executives to see the performance of their entire business, from content production through to revenue delivery.”