OtterBox appoints Lion & Lion for paid search in nine APAC markets

OtterBox, which makes cases for smartphones and tablets, has signed Lion & Lion as the digital agency to manage its search-engine marketing campaigns in nine APAC countries.

Lion & Lion will handle all paid search across Hong Kong, Taiwan, Korea, Malaysia, Singapore, Indonesia, India, Philippines, and Australia.

The agency has been managing eight of the markets for the past four months, with Australia added this month.

Patrick Waller, director of ecommerce at OtterBox, cited Lion & Lion’s results-oriented approach to digital marketing and ability to significantly reduce the company's paid search investment while maintaining strong awareness and sales as reasons for the selection.