Jenny Chan 陳詠欣
Jul 24, 2017

Inside the Marriott-Starwood merger's loyalty challenge

Hospitality gets personal: Marriott International’s Asia-Pacific VP, Irene Lin, explains how intimate customer relations were put to the test throughout its massive Starwood merger.

Irene Lin: “Harmonising” the Marriott, Starwood and Ritz-Carlton loyalty schemes is key to seamlessly tailored service.

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