Indulgent dad would do anything for daughter (except McNuggets)

This is an entertaining and heartwarming piece about parenthood from DDB Sydney by director Noah Marshall via The Sweet Shop. Ad Nut greatly enjoys the rapid cuts contrasting the man's pre- and post-daughter pursuits.

But probably the most interesting bit is the tagline: "New grown-up ingredients...How very un-McDonald's". That says a lot about the brand's current standing, doesn't it? 

As for the music, Ad Nut prefers the late '70s Meat Loaf songs ("Paradise by the Dashboard Light"...anyone?) but admits the early '90s ditty used here is fitting—and probably has a shortcut to the emotional pathways of the target audience. 

CREDITS

McDonald’s Australia:

Senior Marketing Director: Bronwyn Powell
Marketing Director: Jo Feeney

Senior Brand Manager: Anna Webster

Agency: DDB Sydney
Chief Creative Officer: Toby Talbot
Creative Partner: Steve Jackson
Creative Team: Richard Apps, Jeff Galbraith, Anna Paine, Owen Bryson
Senior Broadcast Producer: Jacqui Gillies
Managing Director: Nicole Taylor
Group Account Director: Lisa Hauptmann
Account Director: Lisa Little-Cain
Chief Strategy Officer: Fran Clayton
Planning Director: Anna Bollinger

Production Company: The Sweet Shop
Director: Noah Marshall
Producer: Tony Whyman
Executive Producer: Edward Pontifex
Managing Partner: Wilf Sweetland
DOP: John Toon
Editor: Tim Mauger / The Butchery
Colourist: Ben Eagleton / BE Colour
Post House: Fin Design
Sound Designer/Engineer: Simon Lister/Nylon
Song and Artist: 'I'd Do Anything For Love' Performed by Meatloaf and composed by Jim Steinman.
Music Supervisor: Karl Richter/ Level Two Music