Analysis PR Creativity
Diana Bradley
Aug 10, 2023

How Colgate is getting consumers to confess the lies they tell dentists

For two days in New York City, people can come clean in the brand’s Totally Honest confessional.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

APAC Power List 2024: The power players shaping the region's brand landscape

1 APAC Power List 2024: The power players shaping the region's brand landscape

Baidu PR head apologises after backlash sparked by controversial videos

2 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

3 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

Apple's 'Crush' ad elicits backlash from marketing and PR pros

4 Apple's 'Crush' ad elicits backlash from marketing and PR pros

Baidu PR head departs company following controversial videos

5 Baidu PR head departs company following controversial videos

The changing face of political ad campaigns in India

6 The changing face of political ad campaigns in India

Move and win roundup: Week of May 6, 2024

7 Move and win roundup: Week of May 6, 2024

Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

8 Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

9 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Pepsi unveils new logo and identity; colours 120 markets in electric blue

10 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Related Articles

Colgate Maxfresh brushes away morning goof-ups
Nov 2, 2023
Campaign India Team

Colgate Maxfresh brushes away morning goof-ups

Using AI to combat 'smile shame': Inside Colgate's drive to improve mental health in APAC
Oct 16, 2023
Shawn Lim

Using AI to combat 'smile shame': Inside Colgate's ...

Colgate empowers a toothless granny's 'cutting machine'
May 16, 2023
Campaign India Team

Colgate empowers a toothless granny's 'cutting machine'

Colgate's new hum: Brand unveils global sonic branding
Jun 9, 2021
Staff Reporters

Colgate's new hum: Brand unveils global sonic branding

Just Published

Singapore celebrates its multi-faceted Jewel
7 hours ago
Staff Reporters

Singapore celebrates its multi-faceted Jewel

A new film celebrates Jewel Changi Airport’s (Jewel) fifth anniversary taking viewers on a one-minute journey through the 135,700 square metre travel hub.

Agency Report Card 2023: Hakuhodo
The Information
7 hours ago
Staff Reporters

Agency Report Card 2023: Hakuhodo

Business is thriving, innovation is at full throttle. Finally, this year, there is a pivotal shift in DEI too. Yet, it’s crucial to move beyond written goals to tangible actions because equitable gender representation is a necessity for relevance and accountability.

Will zero-party data restore consumers' trust in brand value?
8 hours ago
Shawn Lim

Will zero-party data restore consumers' trust in ...

Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.