Gutenberg has launched its first office in Southeast Asia, choosing Singapore.
The company's ninth APAC office represents strategic importance for the Asean market, according to the agency.
With 70 percent of its global staff based in India, where it has five offices, the Singapore expansion comes after the agency won Smarten Spaces as a client.
Smarten Spaces is an AI-based company focused on building solutions for smart communities and smart cities.
"Singapore is truly a global digital hub with fantastic infrastructure and opportunities for expansion into Asean," said Harjiv Singh, the founder and CEO of Gutenberg. "Asean's 600 million people comprise one of the largest trading blocks in the world, and the rapid growth of its digital market will be an exciting business opportunity for us.”
The Singapore office will be led by Priscilla Selwine, the VP of digital at Gutenberg, working from The Carrot Path, a co-working space for AI companies.
"We are currently cross-leveraging our current clients in different geographies—as most of them also have presence in Singapore," said Singh. "We will soon start digital marketing and business development processes in the market for future requests for proposal and requests for quotation."
According to Singh, the agency has set $1 million as its sales target for the first year, aiming to acquire six to eight new clients, while adding five to seven dedicated team members for Singapore.
