Marketing Opinions Analysis
Jerry Clode
Aug 8, 2016

Brands need to roll with the rise of Chinese nationalism

Resonance China’s Jerry Clode explains the recent rise of nationalism in China, and how brands can deal with it.

Nationalism evident: A Tencent poster promotes swimmer Sun Yang before the games. This weekend, some Chinese lashed out at Australia's Mack Horton, who beat Sun out for Gold in the 400m freestyle, for calling the Chinese athlete a

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