Gabey Goh
Jun 6, 2016

Brands need to break free for global dominance

The race for technology has put some Asian giants on the global map, but many regional brands still need to think beyond local provenance to win the hearts of global consumers.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Former Dentsu APAC heads launch regional B2B marketing agency

2 Former Dentsu APAC heads launch regional B2B marketing agency

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

3 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Too old for the party, too young to leave—the paradox of middle age in advertising

4 Too old for the party, too young to leave—the paradox of middle age in advertising

Hari Raya 2025: The APAC campaigns you need to see

5 Hari Raya 2025: The APAC campaigns you need to see

Thai influencer walks out of KFC ad mid-set

6 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

7 VML & Ogilvy Japan names co-CEOs

Publicis scoops Coca-Cola media in North America

8 Publicis scoops Coca-Cola media in North America

Why so many are leaving adland to embark on 'solopreneurship'

9 Why so many are leaving adland to embark on 'solopreneurship'

US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal

10 US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal

Related Articles

Asia's Top 1000 Brands 2021
Jul 19, 2021
Staff Reporters

Asia's Top 1000 Brands 2021

Leaps and dives: The biggest brand moves in Asia's Top 1000 Brands
Jul 19, 2021
Matthew Miller

Leaps and dives: The biggest brand moves in Asia's ...

Welcome to Asia's Top 1000 Brands 2016
Jun 6, 2016
Gary Scattergood

Welcome to Asia's Top 1000 Brands 2016

Asia's Top 1000 Brands 2017: Coming soon
May 19, 2017
Staff Reporters

Asia's Top 1000 Brands 2017: Coming soon

Just Published

Did Heathrow’s shutdown prove that bad press no longer matters?
1 day ago
Éilis Cronin

Did Heathrow’s shutdown prove that bad press no ...

When a fire at an electrical substation plunged Heathrow Airport into chaos, media reporting was swift—but mostly short-lived. As businesses navigate rapid news cycles, experts weigh in on whether negative press has lasting reputational damage.

Tiffany & Co. goes blue for ocean preservation
1 day ago
Kyle O’Brien

Tiffany & Co. goes blue for ocean preservation

Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.

Meta AI and AI Studio officially launched in Indonesia
1 day ago
Aulia Masna

Meta AI and AI Studio officially launched in Indonesia

Both products were launched along with several facilities for creator marketing.

Women to Watch 2024: Lalit (Cherry) Kanavivatchai, Publicis Groupe
1 day ago
Staff Reporters

Women to Watch 2024: Lalit (Cherry) Kanavivatchai, ...

Kanavivatchai's business acumen, people-first approach, and growth mindset have paid off handsomely for Publicis Groupe in Bangkok.