The Work
Sara Kimberley
May 23, 2011

Nivea spends US$1.4bn to promote 100 years of skincare

GLOBAL - Nivea is launching a US$1.4 billion campaign, its biggest to date, to promote 100 years as a skincare brand.

GLOBAL - Nivea is launching a US$1.4 billion campaign, its biggest to date, to promote 100 years as a skincare brand.

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