Consultants invade adland?
Large consultancies are moving into the marketing-communications space by buying creative agencies. Here's an archive of content looking at the issue, as well as moves by agencies to boost their consulting capabilities.
‘Marketing spend isn’t decreasing, it’s just going elsewhere’: Bain & Co’s leaders
EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, and navigating the balance between creativity and data.
Landor's global president on shaping brands as business assets
Talking to Campaign, Christian Schroeder reflects on his return to Landor, how the brand consultancy agency has transformed, and the strategies that set it apart in a tech-driven world.
Dept taps spatial tech to grow client base in Asia-Pacific
With few splashy pitch wins to speak of, the Carlyle Group-backed firm is content to steer its APAC acquisitions to solving product and tech solutions for clients as it edges closer to taking the company to market. Campaign sits down with Dept's leaders to find out more.
RGA launches brand design consulting practice in EMEA
The service is already available in the US and Australia.
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Deloitte's Dorothy Peng on why she left adland for consultancy work
In her first interview since joining Deloitte, the former regional MD for RGA speaks to Campaign about her journey into consultancy, what innovation looks like outside of adland, and inspiring women around her as a veteran.
Why many brands and agencies are tempering Gen AI investments
EXCLUSIVE RESEARCH: When it comes to generative AI, the results of a Forrester and Campaign Asia-Pacific survey reveal that brands and agencies alike are still cautious about this new technological gold rush.
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