WFA Project Reconnect
Campaign Asia-Pacific presents a series of articles by leading marketers on how marketing and brands can be a force for good. The series is contributed by the WFA in connection with its Project Reconnect, which intends to improve perceptions of the industry. Follow Project Reconnect @WFAReconnect and www.project-reconnect.com.
Purpose from the inside out
Wrigley’s public purpose is being inspired by parent company Mars and its vision of mutuality towards suppliers, retailers and consumers, writes Nicole McMillan.
Tiffany's modern take on engagement around engagements
The jewellery brand's APAC VP of marketing and communications explains how celebrations are the key to its Asian success.
Smoothing the journey
Shyam Balasubramanian, regional marketing director at Castrol, explains how the brand is driving to do more than demonstrate technical leadership.
Listening to mothers
Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.
Digital is critical to putting people first
If you don’t understand digital then you shouldn’t be in marketing, writes Visa's Nicki Kenyon.
E-commerce changes everything
Asia’s thriving e-commerce boom has transformed retail and is encouraging MasterCard to behave like a tech company. Sam Ahmed, APAC CMO, tells the story of a cashless transformation.
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