Pitch List
The pitch list is a summary of new, ongoing and recent pitches taking place across Asia-Pacific, compiled in association with R3.
May 2017
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Sprint | US | Media | 700 | MediaVest | Undisclosed | Horizon Media |
| British Airways | Global | Creative, Digital, Media | 100 | BBH, Carat | Undisclosed | Ogilvy and GroupM |
| Airbnb | Global | Creative | 80 | TBWA\Chiat\Day | Undisclosed | In Review |
| Lenovo | Asia Pacific | PR | 50 | Text 100, Cohn & Wolfe | Undisclosed | WE Communications |
| Uniqlo | US | Creative | 50 | Undisclosed | Undisclosed | In Review |
| Nokia (HMD Global) | Global | Media | 50 | Dentsu Aegis | Undisclosed | Essence and Mindshare |
| Carnival | US | Creative | 30 | Arnold Worldwide | Undisclosed | In Review |
| Subway | Asia Pacific | Creative | 20 | Undisclosed | Undisclosed | In Review |
| BMW | China | Social | 20 | FrontNetwork | Undisclosed | In Review |
| Belvedere Vodka | Global | Creative, BTL | 20 | Undisclosed | Undisclosed | KBS |
| US | Media | 20 | None | Undisclosed | Giant Spoon |
April 2017
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Lowe's | US, Canada | Media | 500 | OMD | Undisclosed | Starcom |
| Cisco | Global | Creative | 150 | Goodby Silverstein | Undisclosed | Ogilvy |
| Coach | Global | Media | 100 | Undisclosed | Undisclosed | UM |
| Accenture | Global | Media | 100 | MEC | Undisclosed | UM |
| Tecate (Heineken) | US | Creative | 50 | Saatchi & Saatchi | Undisclosed | Nomades |
| Halls (Mondelez) | Europe | Creative | 50 | Wieden & Kennedy | Undisclosed | In Review |
| Beats by Dre | EMEA | Media | 50 | Maxus | OMD, Havas Media, and 7stars | Havas Media |
| BMW | Singapore | Event | 20 | Kingsman | Undisclosed | Pico |
| BMW | China | Social | 20 | Front Network | Undisclosed | In Review |
| Samsung | Indonesia | Digital and CRM | 20 | Redcom and Iris | Undisclosed | Redcom and Iris |
| L.L. Bean | US | Creative | 15 | Erwin Penland | Undisclosed | Via Agency |
March 2017
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| AB InBev | Global | Media | 1,500 | MediaCom, Starcom, Others | All major six holding groups | In Review |
| Peugeot/Citroën | Global | Media | 600 | Havas Media and OMD | Undisclosed | In Review |
| FAW VW and Audi | China | Digital | 300 | Tensyn , Multiple | Undisclosed | In Review |
| Huawei | China | Media | 200 | Undisclosed | Undisclosed | PHD |
| Booking.com | US | Creative | 150 | Undisclosed | Undisclosed | Deutsch and Joan |
| HP | Global | Media | 100 | Essence | Undisclosed | PHD |
| eBay | Europe | Creative | 50 | Undisclosed | Undisclosed | VCCP |
| Guinness | Global | Digital | 50 | Undisclosed | Undisclosed | R/GA |
| Lion | China | Creative | 50 | Undisclosed | Harrison, Publicis Betterway, Cheil | Harrison |
| Air New Zealand | NZ, AU | Media | 40 | OMD | OMD, PHD, Dentsu Aegis Network | Dentsu Aegis Network |
| Oracle | APAC | PR | 20 | Undisclosed | Undisclosed | Golin |
| BMW | APAC | Creative | 20 | Ogilvy | Undisclosed | In Review |
| Miele | US | Creative, Digital, Social, BTL | 20 | Undisclosed | Undisclosed | Barker |
February 2017
| Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
| MillerCoors | US | Media | 1000 | IPG Agencies | Undisclosed | Connect (Publicis Groupe agencies) |
| Jaguar Land Rover | Global | Media | 500 | Mindshare | Undisclosed | In Review |
| Deutsche Telekom | Europe | Media | 500 | Mediacom | Undisclosed | In Review |
| FAW VW and Audi | China | Media | 400 | MediaCom | Undisclosed | In Review |
| Uber | International | Media | 300 | Arena Media UK | Undisclosed | MG OMD |
| Lowe's | US | Media | 300 | OMD | Undisclosed | Starcom |
| Nissin Foods | US | Media, Creative | 100 | Undisclosed | Undisclosed | Crossmedia, High Wide & Handsome |
| Lion | China | Creative | 50 | Undisclosed | Harrison, Publicis Betterway, Cheil | In Review |
| Novotel and Mercure Hotels | UK | Creative, Social, Digital, BTL | 50 | Undisclosed | Undisclosed | Doner London |
| Kimberly-Clark | South East Asia | Media | 50 | Mindshare | Undiclosed | In Review |
| Air New Zealand | NZ, AU | Media | 40 | OMD | OMD, PHD, Dentsu Aegis | In Review |
| Underarmour | US | Media | 20 | Optimum Sports (OMG) | Undisclosed | In Review |
January 2017
| Account | Market | Discipline | Billings US$m | Incumbent | Participating agencies | Winning agency |
| Hyundai | Global | Creative, Digital | 500 | Undisclosed | Undisclosed | R/GA London |
| P&G | UK, Northern Europe | Media | 500 | Starcom, Mediacom , Carat | Undisclosed | In Review |
| Lowe's | US | Media | 400 | OMD | Undisclosed | In Review |
| Merck | Global | Media | 300 | Undisclosed | Undisclosed | Starcom |
| Coca Cola | China | Media | 300 | Starcom | Undisclosed | Dentsu Aegis |
| KFC | US | Media | 250 | Undisclosed | Undisclosed | Mediavest | Spark |
| Diet Coke | US | Creative | 100 | Droga5 | Undisclosed | Anomaly |
| Chipotle | US | Creative, Media | 100 | GSD&M | Undisclosed | Venables Bell & Partners, MullenLowe Mediahub |
| BMW Of North America | North America | Social | 100 | KBS | Undisclosed | Laundry Service |
| Standard Chartered Bank | Global | Media | 100 | OMD | Undisclosed | Carat |
| Singtel | Singapore | Creative, Digital | 60 | Ogilvy & Mather | Undisclosed | In Review |
| Dulux (AkzoNobel) | Global | Creative | 50 | BBH London | BBDO, TBWA, Mullen Lowe, Publicis One | Mullen Lowe |
| VIVO | China | Creative | 50 | Undisclosed | Undisclosed | In Review |
| Fonterra | Chile | Media | 20 | OMD | Undisclosed | Mediacom |
December 2016
| Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
| Amgen | Global | Media | 200 | MEC | Undisclosed | In Review |
| FAW-VW-Audi | China | Media | 200 | MediaCom, GDAD | Undisclosed | In Review |
| FCA (Chrysler) | US | Creative | 150 | Wieden & Kennedy | Undisclosed | Goodby Silverstein |
| Coca-Cola | China | Media | 150 | Starcom | Undisclosed | Dentsu Aegus |
| Coca-Cola (Fairlife) | Global | Creative | 100 | Undisclosed | Undisclosed | Doner |
| Jim Beam | Global | Creative | 100 | StoryWorks | Undisclosed | Leo Burnett |
| Coty (Sally Hansen) | Global | Creative | 100 | Laird & Partners | Undisclosed | Anomaly |
| Singtel | Singapore | Creative, Digital | 50 | Ogilvy & Mather | Undisclosed | In Review |
| Air New Zealand | NZ + AU | Media | 40 | OMD NZ, PHD AU | OMD, PHD, Dentsu Aegis | In Review |
| AkzoNobel | Global | Creative | 50 | BBH | Undisclosed | In Review |
| AB InBev (Shock Top Beer) | US | Creative | 30 | Undisclosed | Undisclosed | Deutsch New York |
| Tiffany | China | Social | 10 | Wieden & Kennedy | Undisclosed | Resonance |
November 2016
| Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
| Lowe's | North America | Media | 500 | OMD, Sid Lee,Media | PHD, Assembly, Starcom, Mindshare | In Review |
| Toyota | Europe | Creative, Media, Digital | 300 | Saatchi & Saatchi, Zenith | Undisclosed | The & Partnership |
| Samsung | North America | Creative | 200 | Multiple Agencies | Cheil, W+K, Publicis | Adam & Eve/DDB |
| Danone | Global | Creative | 150 | Y&R | Adam & Eve/DDB, Mother , BETC Paris, Droga5 | In Review |
| Suzuki | Europe | Creative | 100 | Undisclosed | Undisclosed | In Review |
| Sony Headphones | Global | Creative | 50 | DDB Germany | Undisclosed | In Review |
| BMW | UK | Media | 50 | Vizeum | Starcom, MEC, Vizeum | MEC |
| MTV | US | Media | 40 | Fallon | Undisclosed | Mediavest|Spark |
| Guiness | Global | Digital | 30 | Multiple Agencies | Undisclosed | In Review |
| Virgin Atlantic | Europe | Digital | 20 | Naked Communications | None | In-House |
| Fonterra | Chile | Media | 20 | OMD | Undisclosed | In Review |
| Friso | China | Digital | 20 | Undisclosed | Undisclosed | In Review |
| Direct Asia | Singapore | Media | 10 | Undisclosed | Undisclosed | In Review |
October 2016
| Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
| General Mills | US | Creative | 700 | 72andSunny, McCann, Saatchi & Saatchi | Deutsch, Mother, 72andSunny, McCann, Saatchi,Redscout | 72andSunny, Redscout |
| Huawei Mobile | Europe | Creative, Digital, BTL, Social | 500 | Havas London and Isobar | Undisclosed | Doner London |
| Friesland-Campina | Global | Media | 300 | Undisclosed | Undisclosed | MEC, Carat, Essence, Pervorm |
| Pepsi | Europe | Digital | 100 | Jaywing, We Are Social, BBDO | Undisclosed | In Review |
| Singtel | Singapore | Creative, Digital | 60 | Ogilvy & Mather | Undisclosed | In Review |
| Godiva | US | Creative, Media | 50 | Undisclosed | Undisclosed | McCann , Initiative |
| Duracell | US | Creative | 50 | Anomaly | Undisclosed | W+K |
| Dulux (AkzoNobel) | Global | Creative | 50 | BBH London | Undisclosed | In Review |
| VIVO | China | Creative | 50 | FF | Undisclosed | In Review |
| Air New Zealand | New Zealand, Australia | Media | 40 | OMD , PHD | Undisclosed | In Review |
| Maybank | South East Asia | Media | 30 | Zenith | Undisclosed | In Review |
| Tiffany | China | Social | 10 | W+K | Undisclosed | In Review |
September 2016
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Mars | Europe, Asia Pacific | Media | 2,500 | Zenith and Mediacom | Undisclosed | In Review |
| Molson Coors | U.S., Canada, UK | Media | 1000 | Initiative , Zenith and MEC | Undisclosed | In Review |
| COTY | Global | Media | 1,000 | Zenith | Undisclosed | Zenith, MediaCom |
| Lowe's | U.S., Canada | Media | 400 | OMD | Undisclosed | In Review |
| Western Union | Global | Media | 300 | Undisclosed | Vizeum, Zenith, MullenLowe MediaHub | MullenLowe MediaHub |
| New Balance | Global | Creative | 100 | Arnold | Undisclosed | VML |
| AkzoNobel | Global | Creative | 50 | BBH | Undisclosed | In Review |
| HNA Group | Global | Creative, Digital | 50 | Undisclosed | Undisclosed | Interone China |
| Lenovo | SEA | Media | 40 | MEC & Zenith Optimedia | Undisclosed | Havas Media Malaysia |
| BMW Motorrad | U.S. | Creative, Digital | 30 | S3 | Undisclosed | M&C Saatchi LA |
| AB InBev | Vietnam | Creative | 20 | N/A | Undisclosed | In Review |
| Infiniti | China | Digital | 20 | Undisclosed | Isobar China, Jung von Matt, Cheil Greater China | Cheil Greater China |
August 2016
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| AT&T | US | Media, Creative, Digital | 3,000 | BBDO, WPP Group (MEC) | Undisclosed | Omnicom Group (Hearts & Sciences and BBDO) |
| McDonald's | US | Creative | 1,500 | DDB, Leo Burnett | Omnicom Group, Publicis Groupe | Omnicom Group |
| Hertz | Americas (US, Canada, Latam) | Media | 300 | Undisclosed | Undisclosed | MEC |
| Standard Chartered | Global | Media | 100 | OMD | Undisclosed | In Review |
| Intel B-toB | Global | Creative | 100 | MRM/McCann | Undisclosed | TBWA/Chiat/Day |
| HP Enterprise | Global | Creative, Digital, Media | 50 | Omnicom Agencies | Undisclosed | Publicis Worldwide, DigitasLBi, Optimedia |
| Chobani | US | Media | 50 | OMD | Undisclosed | Horizon Media |
| Blackmore's | Asia | Creative | 50 | Multiple | Undisclosed | In Review |
| Friso | China | Digital | 30 | Publicis Wangfan, ARKR | Undisclosed | In Review |
| AirAsia | APAC | Media | 20 | Carat | Undisclosed | In Review |
| AB InBev (Busch and Busch Light) | US | Creative | 20 | Group 360 | Undisclosed | Deutsch |
| Peninsula Hotels | Global | Digital | 10 | Undisclosed | Undisclosed | MullenLowe Profero |
July 2016
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| General Mills | U.S. | Creative | 700 | McCann, Saatchi & Saatchi, Fallon, 72andSunny, JWT and Wieden + Kennedy | Undisclosed | In Review |
| LG Electronics | U.S. | Media | 500 | Mindshare | Undisclosed | Horizon Media |
| COFCO | China | Media | 200 | Undisclosed | Undisclosed | Carat China |
| Del Monte Foods | U.S. | Creative | 100 | TBWA\Juniper Park and MRY | Undisclosed | Epsilon |
| New Balance | Global | Creative | 100 | Arnold | Undisclosed | In Review |
| Standard Chartered | Global | Media | 100 | OMD | Undisclosed | In Review |
| adidas Golf | Global | Creative, Digital, Retail | 50 | Venables Bell & Partners | Undisclosed | Vitro |
| Swarovski | Global | Media | 50 | ZenithOptimedia | Undisclosed | Havas Media |
| All Nippon Airways (ANA) | Europe | Social Media | 20 | Undisclosed | Undisclosed | Digital Visitor |
| Pernod Ricard | Asia | Digital | 20 | Undisclosed | Undisclosed | AnalogFolk |
| AB InBev | U.S | PR | 20 | 3PM (PMK-BNC and Weber Shandwick) | Undisclosed | FleishmanHillard |
June 2016
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Volkswagen | Global | Media | 3,000 | MediaCom | Undisclosed | PHD |
| AT&T | U.S. | Creative, Media | 1,200 | BBDO, Grey, MEC | WPP and Omincom agencies | In Review |
| Stanley Black & Decker | Global | Digital | 300 | Undisclosed | Undisclosed | KBS |
| Electrolux | North America | Creative, Media, PR | 200 | DDB (Creative), Zenith (Media) Weber Shandwick (PR) | Undisclosed | In Review |
| Applebee's | Global | PR | 150 | Undisclosed | Undisclosed | Cohn & Wolfe |
| Kellogg's | EMEA | Media,Digital | 100 | Carat (media), iProspect (search), Isobar (Digital) | Undisclosed | Carat, iProspect, and DigitasLBi |
| Standard Chartered | Global | Media | 100 | OMD | Undisclosed | In Review |
| Lenovo | Global | Digital | 80 | Undisclosed | Undisclosed | Cargo |
| E-Trade | U.S | Media | 70 | Dedicated WPP unit | Undisclosed | Assembly |
| BMW MINI | China | Creative, Digital | 30 | VML | Undisclosed | In Review |
| adidas | China | Digital | 30 | VML | Undisclosed | In Review |
May 2016
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Diageo | Global | Media | 2,300 | PHD and Carat | Undisclosed | In Review |
| 21st Century Fox | U.S. and Canada | Media | 770 | Zenith | Undisclosed | Vizeum, Zenith, Assembly |
| Macy's | U.S. | Creative | 400 | JWT | Undisclosed | BBH and Figliulo & Partners |
| Heineken | Global | Media | 300 | Starcom MediaVest | Undisclosed | In Review |
| Beats by Dr. Dre | Global | Creative | 100 | RGA | Undisclosed | Anomaly |
| Carnival Corporation | U.S. and U.K. | Media | 100 | PHD (worked with some brands in the US) | Undisclosed | PHD |
| Standard Chartered Bank | Global | Media | 100 | OMD | Undisclosed | In Review |
| L'Oreal | China | Event | 50 | Multiple agencies | Undisclosed | In Review |
| MasterCard | U.S | Digital, Social | 50 | R/GA and VaynerMedia | Undisclosed | McCann XBC |
| Malaysia Airlines | Global | Media | 50 | IPG | Havas Media, Starcom, GroupM, Zenith and IPG | GroupM and Rally Worldwide |
| Porsche | China | Creative, Digital | 50 | Undisclosed | 10 undisclosed agencies | Saatchi & Saatchi |
| Bentley Motors | Latam & US | PR | 20 | Undisclosed | Undisclosed | M&C Saatchi PR |
| JNJ Ethicon | China | Creative | 20 | New AOR Assignment | Undisclosed | In Review |
April 2016
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| McDonald's | U.S | Creative | 1500 | DDB and Leo Burnett | Undisclosed | In Review |
| MillerCoors | U.S | Creative | 500 | TBWA | Undisclosed | 180LA |
| Clorox | Global | Creative, Digital | 470 | DDB, Swirl, Baldwin& & Critical Mass | Undisclosed | FCB and McGarryBowen |
| Nomad Food | Europe | Media | 100 | Havas Media, Initiative, Virta and MediaCom | Undisclosed | Zenith |
| Suntory | APAC | Media | 60 | Multiple | Undisclosed | Initiative |
| LG Electronics | Global | PR | 50 | LG-One (WPP) | Undisclosed | In Review |
| J.M. Smucker Company | U.S | Digital | 50 | Undisclosed | Undisclosed | In Review |
| H&M | U.S. | Media | 35 | Zenith | Undisclosed | UM |
| Asics | Global | Digital | 30 | Undisclosed | Undisclosed | Red Door |
| BMW | China | Digital | 30 | InterOne | Undisclosed | In Review |
| MINI | China | Creative | 20 | VML | Undisclosed | In Review |
| Singapore Economic Development Board | U.S. | Creative | 20 | Undisclosed | Undisclosed | Doremus |
March 2016
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Campbell's Soups | U.S | Creative | 400 | Undisclosed | Undisclosed | Anomaly |
| Jeep (Fiat Chrysler) | U.S | Creative | 280 | FCB, DDB, Translation, Cheil | Undisclosed | DDB Chicago |
| Master Kong Beverages | China | Digital | 100 | Mindshare | Undisclosed | Mindshare and VML |
| Radisson | Global | Creative | 50 | Undisclosed | Undisclosed | Solve |
| adidas | China | Digital and PR | 40 | WPP agencies | Undisclosed | In Review |
| Nissan | Middle East | Media | 40 | Undisclosed | Undisclosed | OMD |
| Suntory | APAC | Media | 30 | Undisclosed | Undisclosed | In Review |
| Pfizer | Korea | Media | 20 | Cheil | Starcom, OMG, Maxus | OMG |
| Alfa Romeo (Fiat Chrysler) | U.S | Creative | 20 | FCB, DDB, Translation, Cheil | Undisclosed | DDB Chicago |
| Jabra | Global | PR | 20 | Undisclosed | Undisclosed | Lewis |
| Malaysia Airlines | Global | Media | 20 | IPG | Havas Media, Starcom, Mindshare, Zenith, IPG | In Review |
| Shangri-La Hotels | Global | Media, Creative, Digital | 20 | Multiple | Undisclosed | BBH, Zenith, DigitasLBi |
| Infiniti | Middle East | Media | 20 | Undisclosed | Undisclosed | OMD |
| HP | Singapore and Malaysia | Digital | 10 | Undisclosed | Undisclosed | Goodstuph |
February 2016
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| P&G (Fairy, Yes, Joy, Salvo, Ayudin, Magistral, Dreft and Jar) | Global | Creative | 500 | Publicis and Grey | Publicis and Grey | Publicis |
| LG | U.S. | Creative | 150 | In-house agency | Undisclosed | EnergyBBDO |
| Chili's Grill & Bar | U.S | Digital | 120 | IMM | Undisclosed | 360i |
| GM (Chevrolet commercial and Chevrolet certified service) | U.S. | Creative | 100 | Leo Burnett | Undisclosed |
Commonwealth/ McCann |
| Singapore EDB | Singapore, US, Japan, Germany | Media, Creative, Digital, PR | 50 | TSLA, multiple others | Undisclosed | TSLA, Doremus and others by market |
| Suntory | APAC | Media | 50 | Multiple by Country | Undisclosed | In Review |
| Bose | Global | PR | 30 | Edelman | Undisclosed | Fleishman-Hillard |
| Prudential | APAC | Creative | 30 | Ogilvy | Undisclosed | FCB |
| General Mills | SE Asia | Creative | 20 | Undisclosed | Undisclosed | GOVT Singapore |
| Hugo Boss | Global | Digital | 20 | Undisclosed | Undisclosed | SapientNitro |
| PayPal | Global | PR | 20 | MSLGroup | Undisclosed | In Review |
| Alaska Airlines | Global | Creative | 15 | Wongdoody | Undisclosed | Mekanism |
January 2016
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Fiat Chrysler | U.S. | Creative | 2,250 | Undisclosed | Undisclosed | FCB Chicago and DDB Chicago |
| Sony | Global | Media | 800 | UM, OMD, MediaCom, and Carat | UM, OMD, MediaCom and Carat | Sony Pictures: UM (US) OMD (Int'l) // Playstation and Mobile: Mediacom |
| Hershey's | Global | Creative | 200 | Undisclosed | Undisclosed | CP&B |
| Singapore EDB | Global | Media, Creative, Digital | 50 | Undisclosed | Undisclosed | In Review |
| Ooredoo | Myanmar | Creative, Media, Digital, PR | 50 | Bates CHI and RiverOrchid | Undisclosed | TBWA Thailand, Phibious, and Sail Omnicom |
| Energizer | Global | Creative, Digital | 50 |
TBWA/Chiat/ Day |
Undisclosed | Camp + King |
| Suntory | APAC | Media | 50 | Undisclosed | Undisclosed | In Review |
| Etihad Airways | Global | Creative | 50 | Undisclosed | Undisclosed | Lowe Open |
| Huawei | China | Creative | 40 | Undisclosed | Undisclosed | Leo Burnett China |
| Green Giant (B&G Foods) | Global | Creative | 32 | Saatchi & Saatchi | Undisclosed | Deutsch |
| Johnson & Johnson Baby | China | Digital | 20 | Undisclosed | Undisclosed | AKQA |
| Metlife Asia | APAC | Creative, Media | 20 | Undisclosed | Undisclosed | BBDO and OMG |
December 2015
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| P&G | North America | Media | 2600 | Starcom MediaVest | Undisclosed | OMG |
| Bank of America | U.S | Creative | 1600 | WPP | Undisclosed | Hill Holliday |
| L'Oreal | U.S | Media | 800 | DigitasLBI, Optimedia, UM | Undisclosed | MEC |
| Clorox | Global | Creative | 500 | DDB, Critical Mass, AKQA, Baldwin& | Baldwin&, DDB and others | In Review |
| BMBS Mercedes Benz | China | Media | 200 | MEC, Local Agencies | Undisclosed | Fuel@Vivaki |
| Mercedes-Benz | Canada, South Africa, Australia, New Zealand | Media | 100 | Undisclosed | Undisclosed | OMG |
| Apple | Global | Digital | 50 | Undisclosed | Undisclosed | Critical Mass, Work & Co. |
| Singapore EDB | Singapore, US, Japan, Germany | Media, Creative, Digital | 50 | Undisclosed | Undisclosed | In Review |
| Ooredoo | Myanmar | Creative, Media, Digital, PR | 50 | Bates CHI and RiverOrchid | Undisclosed | In Review |
| Suntory | APAC | Media | 30 | Undisclosed | Undisclosed | In Review |
| Disney | APAC | Media | 20 | Undisclosed | Undisclosed | Dentsu Möbius |
November 2015
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Unilever | Global | Media | 8000 | Mindshare & PHD | Undisclosed | Mindshare + PHD |
| GSK | Global | Creative | 1000 | CHI & Partners , Grey, TBWA | Undisclosed | In Review |
| Under Armour | Global | Creative | 200 | Undisclosed | Undisclosed | Droga5 |
| BMBS Mercedes Benz | China | Media | 200 | MEC, Local Agencies | Undisclosed | In Review |
| Nikon | Europe | Creative, Digital | 100 | Jung von Matt | Undisclosed | SapientNitro |
| Singapore's EDB | Global | Media, Creative, Digital | 50 | Undisclosed | Undisclosed | In Review |
| Ooredoo | Myanmar | Creative, Media, Digital, PR | 50 | Bates CHI and RiverOrchid | Undisclosed | In Review |
| Suntory | APAC | Media | 30 | Undisclosed | Undisclosed | In Review |
| Kellogg’s | APAC | Digital | 20 | Undisclosed | Undisclosed | VML Singapore |
| Scoot | Global | Media | 20 | MEC | Undisclosed | Performics |
| Morgan Stanley | Global | Media | 20 | BPN | Undisclosed | Spark |
| MBS | Singapore | Creative | 20 | Undisclosed | Undisclosed | In Review |
| Park Hotel Group | APAC | Digital | 10 | Undisclosed | Undisclosed | MEC |
October 2015
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| J&J | Global | Media | 1800 | IPG's J3, OMD, MEC | MEC, OMD, J3 | IPG's J3 |
| Mondelez | Global | Media | 1500 | Dentsu Aegis Media, Starcom MediaVest | Undisclosed | Carat (APAC, NA, EU) & Starcom (EEMEA, Latam) |
| General Mills | Global | Media | 800 | Undisclosed | Undisclosed | Mindshare |
| Bayer | Global | Digital, Creative, Media | 800 | JWT, BBDO, MediaCom | Undisclosed | In Review |
| Verizon | U.S | Creative | 800 | mcgarrybowen | Undisclosed | McCann |
| Kraft Heinz | Global | Creative | 600 | CP+B, Leo Burnett, Taxi, mcgarrybowen, David and Cramer-Krasselt | Undisclosed | In Review |
| Huawei | Global | Media | 200 | OMD, Maxus | Undisclosed | In Review |
| Virgin Atlantic | Global | Media | 100 | Undisclosed | Undisclosed | PHD |
| Hershey | China | Creative | 50 | Arnold | Undisclosed | In Review |
| Ooredoo | Myammar | Creative, Media, PR | 40 | None / New Relationship | Undisclosed | In Review |
| Suntry | Asia | Media | 40 | Multiple Agencies | Undisclosed | In Review |
September 2015
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Johnson & Johnson | U.S. | Media | 1000 | OMD | Undisclosed | IPG's J3 |
| General Mills | U.S | Media | 900 | Zenith | Undisclosed | Mindshare |
| GSK | Global | Media | 600 | PHD and Mediacom | Undisclosed | PHD and Mediacom |
| Citi | Global | Media | 500 | MEC and Starcom MediaVest | Undisclosed | Publicis Groupe (One Citi Global) |
| BMBS Mercedes Benz | China | Media | 200 | MEC, Local Agencies | Undisclosed | In Review |
| Häagen-Dazs | Global | Creative | 100 | Undisclosed | Undisclosed | Saatchi & Saatchi London |
| Coors Light | U.S. | Creative | 50 | Cavalry | 72andSunny, Deutsch, 180 L.A. | 72andSunny |
| adidas | Global | Digital (CRM) | 50 | Undisclosed | Undisclosed | In Review |
| Suntory | Singapore, Malaysia, Thailand, Taiwan, Hong Kong | Media | 50 | Multiple | Undisclosed | In Review |
| Singapore Airlines | Global | Media | 40 | MEC | Undisclosed | Zenith Optimedia |
| Singapore EDB | Singapore, Japan, USA, Germany | Integrated | 40 | TSLA, MEC, TBWA | Undisclosed | In Review |
| Ooredoo | Myanmar | Creative, Digital, Media, PR | 40 | Bates CHI (Creative), River Orchid (Media) | Undisclosed | In Review |
| Infiniti | China | Social | 20 | Local Agency | Undisclosed | In Review |
| Mundipharma | Japan | Media | 10 | NA | Dentsu, Hakuhodo DY, UM, MediaCom | In Review |
August 2015
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Subway | U.S. | Creative | 600 | MMB | MMB, BBDO, McCann Erickson, The Martin Agency | BBDO |
| Visa | Global | Media | 500 | OMD | OMD, Starcom, Essence | Starcom |
| Coca-Cola Co | Global | Creative | 500 | Undisclosed | David, Dentsu, FCB , McCann | WPP Agencies (Ogilvy, Sra Rushmore, Santo) |
| Best Buy | U.S. | Creative | 300 | CP+B | Undisclosed | Grey New York |
| Heinz | UK + Europe | Creative | 200 | Undisclosed | Undisclosed | BBH |
| Emirates | Global | Creative, Branding | 200 | Undisclosed | Undisclosed | WPP (Grey, RKCR/Y&R, Geometry, Hogarth and TNS) |
| Asus | Global | Creative, Media, Digital | 200 | Undisclosed | Undisclosed | Mirum Asia Pacific |
| BMBS Mercedes Benz | China | Media | 200 | MEC, Local Agencies | Undisclosed | In Review |
| P&G (Secret) | Global | Creative | 100 | Leo Burnett | Undisclosed | W+K |
| KPMG | Global | Creative | 50 | Undisclosed | IPG, Publicis, and Omnicom agencies | JWT |
| Ooredoo | Myanmar | Creative + Media | 40 | Bates CHI, RiverOrchid | Undisclosed | In Review |
| Lexus | China | Digital Media | 20 | ZenithOptimedia | Undisclosed | In Review |
July 2015
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| GSK + Novartis | Global | Media | 1000 | Starcom MediaVest, PHD, GroupM | PHD, GroupM | In Review |
| Bud Light | U.S | Creative | 250 | BBDO | Undisclosed | W+K New York |
| American Airlines | Global | Creative | 200 | McCann Erickson & TM | Undisclosed | In Review |
| Pandora | Global | Media | 200 | Compass Point Media | Undisclosed | DigitasLBi SF |
| BMBS Mercedes Benz | China | Media | 200 | MEC, Local Agencies | Undisclosed | In Review |
| Corona | Global | Creative | 130 | Undisclosed | Undisclosed | W+K Amsterdam |
| Hilton Worldwide | Global | Creative, Digital | 100 | Publicis | Undisclosed | GSD&M |
| Adidas Golf | Global | Creative | 50 | Undisclosed | Undisclosed | Venables Bell & Partners |
| Lenovo | Global | Social | 30 | We Are Social | Undisclosed | We Are Social |
| Infiniti | China | Social | 20 | Local Agency | Undisclosed | In Review |
| Air France - KLM | Indonesia, Singapore, Malaysia | PR | 5 | Undisclosed | Undisclosed | Havas Worldwide Siren |
June 2015
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Coty | Global | Media | 500 | ZenithOptimedia | Undisclosed | ZenithOptimedia |
| Verizon | U.S | Digital | 200 | AKQA, McGarryBowen, SapientNitro and Moxie | Undisclosed | AKQA and R/GA |
| Heineken | Global | Creative | 200 | Wieden & Kennedy | Undisclosed | Publicis |
| BMBS Mercedes Benz | China | Media | 200 | MEC, Local Agencies | Undisclosed | In Review |
| Ragu | U.S | Creative, Digital | 100 | Undisclosed | Undisclosed | Havas Worldwide, Chicago |
| Bertolli | U.S | Creative, Digital | 100 | Undisclosed | Undisclosed | Havas Worldwide, Chicago |
| Ferrero | Emerging Markets | Media | 80 | Multiple by Region | OMG, WPP, Publicis, Aegis, Initiative | PHD |
| Amazon Fashion | Europe | Digital | 50 | Undisclosed | Undisclosed | Deep Focus |
| Aston Martin | Global | Integrated Marketing | 50 | None | Undisclosed | WPP |
| Uniqlo | UK | Media | 30 | the7stars | Undisclosed | ZenithOptimedia |
| Volvo | China | Digital | 20 | Undisclosed | Undisclosed | OMP – Linked by Isobar |
| Infiniti | China | Social | 20 | Local Agency | Undisclosed | In Review |
May 2015
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Unilever | Global | Media | 6,000 | Mindshare PHD | Undisclosed | In Review |
| P&G | North America | Media | 2,700 | Starcom Mediavest, Carat, Mediacom | Undisclosed | In Review |
| J&J | Global (expect North America) | Media | 2,600 | OMD | Undisclosed | In Review |
| 21st Century Fox | Global | Media | 1,000 | Zenith Media and Vizeum | Undisclosed | In Review |
| Sony | Global | Media | 600 | IPG Mediabrands (Initiative, UM, BPN), Carat, Mediacom | Undisclosed | In Review |
| Volkswagen | Global | Media | 600 | Mediacom | Undisclosed | In Review |
| Daimler AG | Global | Media | 500 | MEC | Undisclosed | In Review |
| Citi Group | Global | Media | 300 | MEC and Starcom Mediavest | Undisclosed | In Review |
| BMBS Mercedes Benz | China | Media | 200 | MEC, Local Agencies | Undisclosed | In Review |
| Royal Caribbean | Global | Creative | 80 | JWT | Undisclosed | Mullen Lowe Group |
| Ferrero | Emerging Markets | Media | 80 | Multiple by Region | OMG, WPP, Publicis, Aegis, Initiative | PHD |
| Sony Playstation | US | Creative | 60 | Undisclosed | Undisclosed | Johannes Leonardo |
| Infiniti | China | Media and Social | 50 | OMD | Undisclosed | In Review |
| SingTel | Singapore | Media | 40 | MEC | Undisclosed | Havas Media |
| IKEA | Malaysia, Thailand, Singapore | Media | OMD and PHD | Undisclosed | Vizeum |
April 2015
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Coca Cola | US | Media | 400 | Starcom Mediavest | Starcom Mediavest, UM, MediaCom and Carat/Dentsu | In Review |
| Barilla | US | Creative | 28 | Y&R Chicago | Undisclosed | In Review |
| Visa | Global | Media | 113 | OMD | Undisclosed | In Review |
| Bacardi | Global | Creative, Media | 74 | BETC, Mindshare ZenithOptimedia, Gravity Road | None | BBDO & OMD |
| British Airways | Global | Digital | OgilvyOne | OgilvyOne, DigitasLBi, BBH, SapientNitro and We Are Social | SapientNitro | |
| Norwegian Cruise Line | Global | Media, Creative | 33 | The Martin Agency | Undisclosed | In Review |
| L'Oreal | US | Media | 2300 | DigitasLBi | Undisclosed | In Review |
| Porsche Asia Pacific | APAC | Creative | Accelerate Advertising | Undisclosed | Accelerate Advertising | |
| Subway | APAC (Singapore, Malaysia, Hong Kong, China, India and Korea) | Media | Undisclosed | Undisclosed | MediaCom | |
| Malaysia Airlines | Global | Branding, Creative | Ogilvy & Mather | Undisclosed | In Review | |
| Singapore Airlines | Global | Media | MEC | Undisclosed | In Review | |
| Diageo | Several SEA markets | Media | Undisclosed | Undisclosed | In Review | |
| SC Johnson | Media | Global | 1200 | PHD, Maxus | Undisclosed | In Review |
| BMBS Mercedes Benz | China | Media | 200 | MEC, Local Agencies | Undisclosed | In Review |
| Ferrero | Emerging Markets | Media | 80 | Multiple by Region | OMG, WPP, Publicis, Aegis, Initiative | In Review |
| SingTel | Singapore | Media | 40 | MEC | Undisclosed | In Review |
March 2015
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Land Rover | Global | Creative | 200 | Y&R + Ogilvy & Mather + Wunderman | Undisclosed | Spark44 |
| BMBS Mercedes Benz | China | Media | 200 | MEC, Local Agencies | Undisclosed | In Review |
| Wells Fargo | US | Media | 170 | OMD + UM | Undisclosed | OMD |
| Ferrero | Emerging Markets | Media | 80 | Multiple by Region | OMG, WPP, Publicis, Aegis, Initiative | In Review |
| adidas | Global | Creative | 50 | 180LA | Undisclosed | 72andSunny |
| Heineken | US | BTL | 40 | Undisclosed | Undisclosed | Geometry Global |
| Delta | Global | Digital | 40 | AKQA + Razorfish | Undisclosed | AKQA |
| SingTel | Singapore | Media | 40 | MEC | Undisclosed | In Review |
| Tiger Beer | Global | Digital | 10 | None | Undisclosed | The Secret Little Agency (TSLA) |
| Firefly | SEA | Media | 10 | PHD Malaysia | Undisclosed | In Review |
| Caterpillar | India | Media + Digital | 10 | Undisclosed | Undisclosed | Havas Media Group |
| Piaggio | Asia Pacific | PR | 10 | Undisclosed | Undisclosed | The Hoffman Agency |
February 2015
| Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
| Wells Fargo | US | Media | 170 | UM & OMD | Undisclosed | In Review |
| Papa John’s International | Global | Media | 130 | Zimmerman Advertising | Undisclosed | Initiative |
| Subaru | APAC | Media | 100 | Havas Media | Undisclosed | Maxus |
| Ferrero | Emerging Markets | Media | 60 | Mindshare, Optimedia, OMD, IPG | Mindshare, FMCG Publicis, PHD, Inititative, Vizeum | In Review |
| Chrysler | Global | Digital | 50 | SapientNitro | Undisclosed | In Review |
| Ranbaxy | Global | Digital | 50 | Undisclosed | Undisclosed | Havas Media Group India |
| Treasury Wine Estates (TWE) | Global | Creative | 50 | Undisclosed | Undisclosed | JWT |
| Singtel | Singapore | Media | 50 | MEC | Undisclosed | In Review |
| Volvo | US | Digital | 45 | Undisclosed | Undisclosed | Cake New York |
| Zico (Coca Cola) | US | Creative | 40 | Butler, Shine, Stern & Partners | Undisclosed | David & Goliath |
| AB InBev | Korea | Media | 25 | Cheil | Undisclosed | In Review |
| Under Armour | LATAM | Creative | 20 | Undisclosed | Undisclosed | Latin3 |
January 2015
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Unilever | Global | Media | 5,000 | Mindshare, Initiative, PHD | Undisclosed | In Review |
| RB | Global | Media | 1,000 | Carat | Carat, MEC, Havas, Mediabrands, Zenith-Optimedia | Mediabrands & Zenith-Optimedia |
| Hershey's | Global | Creative | 668 | Arnold Worldwide and Havas Worldwide | Undisclosed | In Review |
| Sears/Kmart | U.S | Creative, Media | 560 | mcgarrybowen, Havas Worldwide, FCB, Havas Media | Undisclosed | In Review |
| SC Johnson | Global | Media | 228 | Maxus & PHD | Undisclosed | PHD |
| RB (Vitamins and Minerals) | Global | Creative | 100 | KW, Havas Worldwide, McCann Worldgroup, Wieden + Kennedy, Droga5 | Undisclosed | McCann Worldgroup |
| Ferrero | Emerging Markets | Media | 80 | Multiple | PHD, Mindshare, FMCG Publicis, Vizeum, Initiative | In Review |
| Axe | Global | Creative | 63 | BBH & Lowe and Partners' Ponce | Undisclosed | 72andSunny |
| British Airways | Global | Digital | 50 | OgilvyOne | Undisclosed | In Review |
| Singtel | Singapore | Media | 50 | MEC | Undisclosed | In Review |
| AB InBev | Korea | Media | 25 | Cheil | Undisclosed | In Review |
| Corona Light and Modelo Especial | U.S. | Creative | 24 | Undisclosed | Undisclosed | Ogilvy |
| 7-Eleven | Global | Digital | 16 | Undisclosed | Undisclosed | T3 |
December 2014
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Mars | Global | Media | 1,500 | Various agencies | Starcom & MediaCom | MediaCom |
| Cadillac | Global | Creative | 300 | Lowe & Partners | Undisclosed | Publicis Worldwide |
| Bayer | Global | Creative | 300 | Havas, Publicis Kaplan Thaler | Undisclosed | JWT & BBDO |
| Johnnie Walker | Global | Creative | 200 | BBH | Ogilvy, Wieden & Kennedy, BBDO, BBH, Anomaly | Anomaly |
| Acer | Global | Creative | 100 | Mother | Undisclosed | In Review |
| Ferrero | Global (Emerging Markets) | Media | 80 | Multiple | WPP, IPG, OMC, PG, DAN | In Review |
| Accor | Global | Digital | 50 | Undisclosed | Undisclosed | Publicis 133 LUX Singapore |
| Singtel | Singapore | Media | 50 | MEC | Undisclosed | In Review |
| Four Seasons Hotels & Resorts | Global | Creative | 40 | TBWA | Undisclosed | Text 100 (APAC), Atelier/Rosetta (Europe) , ISM (US) |
| Kimberly Clark | SE Asia | Digital | 20 | Multiple | OgilvyOne, Isobar, Tribal | In Review |
November 2014
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Kraft | US | Creative | 300 | Droga5, VSA Partners, TBWA, The Martin Agency, Lopez Negrete Communications, Roberts & Langer and Wieden & Kennedy | Undisclosed | McGarryBowen, Leo Burnett, Taxi and CP&B |
| Sony (PlayStation Vue) | Global | Creative | 200 | Undisclosed | Undisclosed | In Review |
| Rémy Martin | Global | Creative | 100 | Undisclosed | Undisclosed | Lowe and Partners |
| Burger King | Europe | Media | 100 | SMG | SMG, GroupM, Vizeum, Initiative | Vizeum |
| Sainsbury | Global | Media | 100 | PHD | Undisclosed | In Review |
| Crocs | Global | Creative | 50 | Undisclosed | Undisclosed | McKinney |
| eBay | Europe | Digital | 50 | Essence and Achtung | Undisclosed | Naked Communications |
| Nestle | U.S | Digital | 50 | Undisclosed | Undisclosed | 360i, Deep Focus, Huge, Grey, Resource/Ammirati, Threshold, SmithBrothers and Swift, Inc |
| Four Seasons Hotels & Resorts | Global | Creative | 40 | TBWA | Undisclosed | Text 100 Asia Pacific, other areas in review |
| Mahindra & Mahindra | Global | Digital | 30 | Undisclosed | Undisclosed | VML Qais |
| Garuda | Global | Media | 20 | Spark Communications (SMG) | Havas Media Group and GroupM | GroupM |
| Kimberly Clark | SE Asia | Digital | 20 | Multiple | OgilvyOne, Isobar, Tribal | In Review |
October 2014
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| AB InBev | U.S | Media | 500 | Starcom MediaVest | Starcom MediaVest and MediaCom | MediaCom |
| Infiniti | Global | Creative | 200 | TBWA | BBH, CP&B, Goodby, Silverstein & Partners, Anomaly | CP&B |
| General Mills | Global | Field Marketing | 200 | Undisclosed | Undisclosed | WPP agencies (Geometry Global, Rockfish, Kantar Retail, Bravo Group and Barrows) |
| Telefonica | Global | Media | 200 | Publicis Groupe | None | Havas Media |
| Tiffany & Co. | Global | Media | 100 | Numerous agencies | MediaCom , Omnicom agencies, MEC | MEC |
| Bose | Global | Media | 100 | MediaHub, MediaCom, Omnicom agencies | ZenithOptimedia, OMD, MediaHub, Initiative, MediaCom | MediaHub and Initiative (North America); MediaCom (Rest of the world) |
| Intel | Global | Creative | 100 | Venables Bell & Partners | Undisclosed | McGarryBowen |
| Carlsberg (Tuborg brand) | Global | Creative | 100 | Sid Lee | Undisclosed | CLM BBDO |
| Starbucks | U.S | Shopper Marketing | 50 | Undisclosed | Undisclosed | Integer Group |
| Johnnie Walker | Global | Creative | 50 | BBH | Undisclosed | In Review |
| Four Seasons Hotels & Resorts | Global | Creative | 40 | TBWA | Undisclosed | In Review |
| Audi | U.S | Digital | 30 | AKQA | Huge, iCrossing, AKQA | AKQA |
| Kimberly Clark | SE Asia | Digital | 20 | Multiple | OgilvyOne, Isobar, Tribal | In Review |
September 2014
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Samsung | Global | Creative/Media/Digital | 14000 | Starcom/ Leo Burnett / 72andSunny/Cheil/RGA /CHI | WPP, Publicis Groupe, IPG, Cheil, independents | Cheil, Leo Burnett, Starcom, Multiple Boutique and Digital Agencies |
| Unilever - Walls | Global | Creative | 200 | Lowe | A&E/DDB and Lowe & Partners | A&E/DDB |
| Unilever - Dove Men | Global | Creative | 200 | BBH | Undisclosed | Ogilvy & Mather |
| Miller Lite | North America | Creative | 160 | WPP ( Ogilvy, Johannes Leonardo, Royal Order) and Casanova Pendrill | WPP, TBWA, Dieste, Leo Burnett and Royal Order | TBWA and Dieste |
| Airbnb | Global | Creative | 50 | New assignment | Undisclosed | TBWA |
| Hyatt Hotels and Resorts | Global | Digital (CRM) | 40 | Undisclosed | Undisclosed | Olson 1to1 |
| Pernord Ricard | US | Media/Digital | 40 | Vizeum | Undisclosed | 360i |
| H&R Block | US | PR | 40 | Ketchum | Undisclosed | Ketchum |
| Four Seasons Hotels & Resorts | Global | Creative | 40 | TBWA | Undisclosed | In Review |
| Kimberly Clark | SE Asia | Digital | 20 | Multiple | OgilvyOne, Isobar, Tribal | In Review |
August 2014
| Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
| Samsung | Global | Creative/Media/Digital | 14000 | Starcom MediaVest / Leo Burnett / 72andSunny / Cheil / RGA / CHI | WPP, Publicis Groupe, IPG, Cheil, independents | In Review |
| Unilever | Global | Digital | 1000 | Razorfish , AKQA, OgilvyOne, Havas, Lean Mean Fighting Machine, others | Undisclosed | In Review |
| HSBC (Retail Business) | Global | Creative | 200 | Grey | Undisclosed | JWT |
| Allianz Group | Global | Creative | 100 | Grey | Undisclosed | Ogilvy & Mather |
| GSK | Global | Digital | 100 | Undisclosed | Possible Worldwide and Wunderman | Wunderman |
| Tata Group | Global | Creative | 88 | Undisclosed | TBWA, Y&R, McCann, Saatchi & Saatchi and BBDO | JWT |
| Coke Zero | Global | Creative | 50 | Droga5 | Ogilvy & Mather, Droga5 | Ogilvy & Mather |
| Bacardi - New brand | Global | Creative | 50 | NA | FCB, Wieden + Kennedy, JWT | FCB |
| Four Seasons Hotels & Resorts | Global | Creative | 40 | TBWA | Undisclosed | In Review |
| HootSuite | APAC | Digital | 20 | Undisclosed | Undisclosed | iProspect |
July 2014
| Account | Market | Discipline | Billings (US$m_ | Incumbent | Participating Agencies | Winning Agency |
| Samsung | Global | Creative, Media, Digital | 14000 | Starcom MediaVest, Leo Burnett, 72andSunny, Cheil, McKinney/RGA | WPP, Publicis Groupe, IPG, Cheil, independents | In Review |
| Unilever | Global | Digital | 500 | OgilvyOne; Razorfish; Huge, R/GA; Lowe Profero; Noise; VaynerMedia | Undisclosed | In Review |
| AB InBev | US | Media | 500 | Starcom | Undisclosed | In Review |
| Telefónica | Europe | Media | 400 | Mindshare & Havas | Dentsu Aegis, WPP Group, Havas | ZenithOptimedia |
| Guiness | Global | Creative | 200 | Saatchi & Saatchi, Tribal Worldwide | Undisclosed | BBDO & Iris Worldwide |
| Duracell | US | Creative & Digital | 100 | Saatchi & Saatchi and The Acme Idea Co. | Undisclosed | Anomaly |
| Tiffany & Co. | Global | Media | 100 | Universal McCann, Carat, Starcom | Undisclosed | In Review |
| Four Seasons Hotels | Global | Creative | 50 | TBWA | Undisclosed | In Review |
| Visa Europe | Europe | PR | 30 | Undisclosed | Undisclosed | Hill+Knowlton |
| CTBAT | China | Activation | 30 | New assignment | Always, Betterway, Spearhead, others | Always |
June 2014
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Samsung | Global | Creative / Media / Digital | 14000 | Starcom MediaVest, Leo Burnett, 72andSunny, Cheil, McKinney, RGA | Undisclosed | In Review |
| Virgin Media | Europe | Media | 250 | Goodstuff and Manning Gottlieb | Undisclosed | In review |
| Infiniti | Global | Creative | 200 | TBWA | FCB, BBH, CP+B, M&C Saatchi, Havas and Arnold, Publicis, Goodby, Silverstein & Partners, TBWA | In review |
| Estee Lauder | Global | Creative | 100 | Undisclosed | Sid Lee, Johannes Leonardo | Johannes Leonardo |
| Hertz | Europe | Media | 50 | Intiative | Initiative, Mindshare, OMD | Mindshare |
| Toyota (Hydrogen Fuel Cell Vehicle) | Global | Creative | 50 | None | Undisclosed | Droga5 |
| GHD | Global | Digital | 50 | MRY, R/GA London | Undisclosed | In review |
| Durcacell | Global | Creative | 50 | The Acme Idea Co | Grey, Saatchi & Saatchi, mcgarrybowen, Anomaly | In Review |
| BMW | China | Event | 20 | Kingway, Multiple | Kingway, Across China, Auditoire, DMG | In Review |
| Ben & Jerry's | Global | Creative | 15 | Silver & Partners | Undisclosed | Mekanism |
May 2014
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Samsung | Global | Creative / Media / Digital | 14000 | Starcom, Leo Burnett, 72andSunny, Cheil, CHI, RGA | Undisclosed | In Review |
| Johnson & Johnson | US | Media | 1,000 | J3 (UM) | UM, OMD | OMD |
| Heinz | Global | Media | 500 | Undisclosed | Undisclosed | UM (North America) Omnicom (Rest of the world) |
| Changan PSA (Citroën DS Model) | China | Media | 200 | Carat | OMG, Carat, ZenithOptimedia | In Review |
| Guinness | Global | Creative | 100 | Saatchi & Saatchi | Undisclosed | In Review |
| United Nations | Global | Digital | 100 | None | Undisclosed | In Review |
| Reckitt Benckiser | Global | Creative | 92 | Havas Worldwide | Undisclosed | Droga5, McCann, Wieden + Kennedy |
| Blackrock | Global | Media | 60 | MEC | Mindshare, MEC, PHD, Carat | In Review |
| Marriott | APAC | Creative | 50 | None | Publicis, McCann Worldgroup | In Review |
| BMW | Indonesia | Creative | 30 | Multiple Agencies | Undisclosed | In Review |
| BMW | China | Event | 20 | Multiple Agencies | Undisclosed | In Review |
April 2014
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating Agencies | Winning Agency |
| Samsung | Global | Creative/Media/Digital | 14,000 | Starcom / Leo Burnett / 72andSunny /Cheil / RGA | Undisclosed | In Review |
| Microsoft | Global | Media | 2,600 | Razorfish, Wunderman, JWT, Y&R, Possible, VML, UM, McCann, CP&B, Omelet | WPP, IPG, Aegis, Publicis Groupe, MDC | Aegis Media / IPG |
| Vodafone | Global | Media | 950 | OMD | Carat, OMD,MEC | MEC |
| Pepsi | China | Media | 250 | OMD | Undisclosed | Mindshare |
| ebay | Global | Creative | 200 | Venables Bell & Partners | Undisclosed | In Review |
| Apple | US | Digital | 200 | Rosetta, Eleven, Multiple Agencies | Undisclosed | AKQA, HUGE, Area17, Kettle |
| Burger King | Global | Creative | 200 | Multiple Agencies | Undisclosed | David |
| Disney | EMEA | Media | 100 | Carat | Undisclosed | OMG & Havas |
| Nestle USA | US | Digital | 100 | Kaplan Thaler, Resource, Digitaria, Ogilvy | Undisclosed | In Review |
| BMW | Indonesia | Creative | 30 | Publicis | Y&R, Bates CHI, Iris | In Review |
| BMW | Singapore | Creative | 25 | Y&R | Undisclosed | In Review |
| BMW | China | Event | 20 | Multiple Agencies | Undisclosed | In Review |
| Air New Zealand | EMEA | Creative | 10 | Multiple Agencies | Undisclosed | In Review |
| Choose Chicago | US | Creative/Media | 10 | Undisclosed | Undisclosed | FCB Chicago / Starcom USA |
March 2014
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating Agencies | Winning Agency |
| Mercedes-Benz | US | Media | 300 | PHD | Undisclosed | PHD |
| Sony | Global | Creative | 200 | Adam & Eve | Undisclosed | In Review |
| British Airways | Global | Creative | 100 | Ogilvy, OgilyOne, BBH | Ogilvy, OgilvyOne, Mother, Anomaly, Grey, BBH | BBH |
| Gap | Global | Creative | 80 | Peterson Milla Hooks / Ogilvy & Mather | Undisclosed | Wieden+ Kennedy |
| FrieslandCampina | APAC | Media | 80 | Undisclosed | Undisclosed | Carat |
| AB InBev | China | Digital and Social | 50 | VML IM2.0, Vgo | VML IM2.0, Isobar, AKQA, Digitas LBi, Uncle, | AKQA, IM2.O |
| Imperial Tabacco | Global | Digital | 40 | Hamburg’s Deep Blue | Undisclosed | Proximity Worldwide |
| BMW | Indonesia | Creative | 30 | Multiple Agencies | Undiclosed | In Review |
| Choose Chicago | Global | Creative | 20 | Downtown Partners | Undiclosed | In Review |
| BMW | China | Social Media | 20 | Multiple Agencies | Undiclosed | In Review |
| Lay's | China | Social Media | 10 | Multiple Agencies | Undisclosed | In Review |
February 2014
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Volvo | Global | Media | 300 | Havas Media | Havas Media, Mindshare | Mindshare |
| Master Kong | China | Creative | 100 | Havas | Undiclosed | Publicis |
| Lenovo | EMEA | Creative | 100 | Saatchi & Saatchi | Undiclosed | The House Worldwide |
| Renault & Nissan | Global | Digital | 70 | Undisclosed | Undisclosed | Digitas LBi |
| Reebok | Global | Creative | 60 | DDB | Undiclosed | Venables Bell |
| Regus | Global | Media | 50 | Undisclosed | Undiclosed | UM |
| AB InBev | China | Digital and Social | 50 | VML IM2.0 | VML IM2.0, Isobar, AKQA, Digitas LBi, Uncle, | In Review |
| Philips | APAC | Creative, Media, Digital | 20 | Ogilvy, XM, Carat | Undiclosed | In Review |
| Choose Chicago | Global | Creative | 20 | Downtown Partners | Undiclosed | In Review |
| BMW | China | Social Media | 20 | None | In Review | |
| Lay's | China | Social Media | 10 | Multiple Agencies | Undisclosed | In Review |
January 2014
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Microsoft | Global | Digital, Media, Creative | 1,300 | Razorfish, Wunderman, JWT, Y&R, Possible, VML, UM, McCann, CP&B, Omelet | Undisclosed | In Review |
| DongFeng Peuget Citroen Automobile | China | Media | 100 | Midas | Midas, Zenith, Carat, Guangdong Advertising, OMD | OMD |
| Pepsi | China | Media | 80 | OMD | Undisclosed | In Review |
| Symantec Corporation (Norton) | Global | Creative | 50 | Leo Burnett | Undisclosed | Grey San Francisco |
| Land Rover | Global | Brand Consultant | 20 | New assignment | Undisclosed | Brand Union, Digit |
| Fonterra | Australia / New Zealand | Media | 20 | OMD | OMD, MediaCom | In Review |
| BMW | China | Social Media | 20 | None | In Review | |
| Louis XIII (Remy Cointreau) | China | PR and Creative | 10 | Zenith PR | Undisclosed | Robert, Tan & Gao |
| Lay's | China | Social Media | 10 | None | Undisclosed | In Review |
| Vertu | Global | Digital (CRM) | 5 | Chi & Partners, TMW | Undisclosed | In Review |
December 2013
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Reckitt Benckiser | Global | Media | 1800 | ZenithOptimedia and Havas | Undisclosed | IPG, Carat, ZenithOptimedia and Havas |
| Mengniu | China | Media | 400 | Optimedia(planning), Multiple Local Agencies(buying) | Optimedia, Starcom, Carat, Local Agencies | Optimedia(planning), Multiple Local Agencies(buying) |
| Infiniti | Global | Creative and Social Media | 200 | TBWA | In Review | |
| P&G | China | Digital Creative | 150 | Multipe agencies | 15 agencies | BlueDigital |
| Puma | Global | Creative | 100 | Droga5 | ||
| AB InBev | China | Digital and Social | 50 | VML IM2.0 | VML IM2.0, Isobar, AKQA, Digitas Lbi, Uncle, Social Touch | In Review |
| Sedrin Beer | China | Creative | 30 | JWT | JWT, Civilization, Y&R and Bravo | In Review |
| Singapore Airlines | Global | Social media | 20 | Dentsu Möbius | ||
| Fonterra | Australia / New Zealand | Media | 20 | OMD | OMD, MediaCom | In Review |
| Lay's | China | Social Media | 20 | None | Undisclosed | In Review |
November 2013
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Mengniu | China | Media | 400 | Optimedia(planning), Multiple Local Agencies(buying) | Undisclosed | In Review |
| Volvo | Global | Creative | 200 | Havas’ Arnold Worldwide | Undisclosed | Grey |
| Carlsberg | Global | Media | 160 | Multiple Agencies by Market | Undisclosed | OMD, ZenithOptimedia(China) |
| Hasbro | Global | Media | 100 | OMD | Initiative, GroupM and OMD | OMD, Mediacom(Latam) |
| Harbin Beer | China | Creative | 80 | JWT | BBDO, Ogilvy, JWT and BBH | BBH |
| Johnnie Walker Blue | Global | Media | 40 | Undisclosed | Undisclosed | PHD |
| Skyy Vodka | US | Creative | 30 | Lambesis | Mekanism, Mistress, Venables Bell | Venables Bell |
| Sedrin Beer | China | Creative | 30 | JWT | JWT, Civilization, Y&R and Bravo | In Review |
| Fonterra | Australia / New Zealand | Media | 20 | OMD | OMD, MediaCom | In Review |
| BMW | China | Social Media | 20 | None | Undisclosed | In Review |
October 2013
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| AB InBev | Global | Media | 600 | Multiple Agencies by Market | GroupM, Mediabrands, Vivaki, Havas, Aegis | Starcom China, ZenithOptimedia France. Other markets in review |
| Mengniu | China | Media | 400 | ZenithOptimedia (planning), Multiple Local Agencies (buying) | Undisclosed | In Review |
| Ferrero | Global | Media | 120 | MEC(UK) | Undisclosed | Omnicom Media Group |
| Mengniu | China | Creative | 100 | McCann | McCann, BBDO, W+K, Saatchi | In Review |
| Fujitsu | Global | Creative | 80 | None | Undisclosed | mcgarrybowen and Carat Enterprise |
| Clinique | Global | Digital and Social | 50 | Multiple Agencies by Market | Undisclosed | 360i(Dentsu) |
| Converse | Global | Media | 50 | Multiple Agencies by Market | Undisclosed | MediaVest |
| Singtel | Singapore | Creative, Digital | 50 | BBDO , OgilvyOne | JWT, Ogilvy Mather, TBWA and Leo Burnett | Ogilvy Group |
| Sedrin Beer | China | Creative | 50 | JWT | JWT, Y&R and Bravo | In Review |
| Shell | Global | CRM | 48 | Dunnhumby | Undisclosed | Wunderman |
| BMW | China | Social Media | 20 | None | Undisclosed | In Review |
September 2013
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| GSK | Global | Media | 1500 | Starcom, PHD, GroupM and Carat | Starcom, PHD, GroupM and Carat | Group M (ex US) , PHD (US) and Dentsu (Japan) |
| AB InBev | Global | Media | 600 | Multiple Agencies by Market | GroupM, Mediabrands, Vivaki, Havas, Aegis | In Review |
| AB InBev | China | Media | 200 | MediaCom | Starcom, MediaCom and Carat | Starcom |
| Tiffany & Co | Global | Creative | 100 | New assignment | Undisclosed | In Review |
| Mengniu | China | Creative | 100 | McCann | McCann, BBDO, BBH, Saatchi | In Review |
| Petronas | Global | Creative | 80 | Leo Burnett | M&C Saatchi, Dentsu Utama, Draftfcb，Ogilvy & Mather, McCann and Leo Burnett | McCann and Leo Burnett |
| Lockheed Martin | Global | Advertising and Media | 50 | Keiler & Co | Arnold, Doremus, Keiler & Co | McCann Erickson, UM |
| Singtel | Singapore | Creative, Digital | 50 | BBDO , OgilvyOne | Open Tender | In Review |
| Momondo | Global | Media | 40 | New assignment | Not disclosed | MEC |
| Telkomsel | Indonesia | Digital | 20 | Narrada | Undisclosed | Narrada |
August 2013
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating Agencies | Winning Agency |
| AB InBev | Global | Media | 600 | Multiple Agencies by Market | GroupM, Mediabrands, Vivaki, Havas, Aegis | In Review |
| GE | Global | Media | 200 | OMD and Starcom | MEC, OMD, Starcom and Aegis Media | MEC and OMD |
| Hershey | Global | Media | 200 | OMD(US) | OMD, ZenithOptimedia | UM |
| Emirates | Global | Media | 150 | Starcom MediaVest | Undisclosed | Havas |
| Mengniu | China | Creative | 60 | McCann | McCann, BBDO, BBH, Saatchi | In Review |
| Singtel | Singapore | Creative, Digital | 50 | BBDO , OgilvyOne | Open Tender | In Review |
| STB | Global | MICE | 30 | ADK, BBH, Brand Courage, DW Communication, Formul8, The Alchemy Partnership, Thinkads, Up BrandBuzz and Yuan Associates | M&C Saatchi | |
| Roll-Royce Motor Cars | Global | Marketing Communications | 20 | M&C Saatchi, The Corner and Leo Burnett | Engine | |
| Telkomsel | Indonesia | Digital | 20 | Narrada | Undisclosed | In Review |
| Remy Martin Louis XIII | China | PR | 5 | Zenith PR | Undisclosed | In Review |
July 2013
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning Agency |
| AB InBev | Global | Media | 600 | Multiple Agencies by Market | GroupM, Mediabrands, Vivaki, Havas, Aegis | In Review |
| Cadillac | Global | Creative | 300 | Fallon | Omnicom, IPG, Publicis Groupe | Interpublic |
| Carlsberg | Global | Media | 150 | OMD | Undisclosed | In Review |
| Siemens | Global | Media | 100 | PHD and ZenithOptimedia | Undisclosed | Mediacom |
| Smirnoff | Global | Creative | 80 | JWT | 72andSunny, Mother, Anomaly and BBH | 72andSunny |
| British Airways and Iberia airline | Global | Media | 80 | ZenithOptimedia, Initiative | Undisclosed | Carat |
| Singtel | Singapore | Creative, Digital | 50 | BBDO , OgilvyOne | Open Tender | In review |
| Telkomsel | Indonesia | Digital | 20 | Narrada | Undisclosed | In Review |
| Almond Board of California | China | Digital | 5 | Various local agencies | Undisclosed | OpenTide |
| Remy Martin Louis XIII | China | PR | 5 | Zenith PR | Undisclosed | In Review |
June 2013
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Sony | Global | Media | 800 | MEC and OMD | Undisclosed | MediaCom and MEC |
| AB InBev | Global | Media | 600 | Multiple Agencies by Market | GroupM, Mediabrands, Vivaki, Havas, Aegis | In Review |
| Nokia | Global | Creative | 120 | Inferno | Bartle Bogle Hegarty and Inferno | JWT |
| Singtel | Singapore | Creative, Digital | 50 | BBDO , OgilvyOne | Open Tender | In review |
| Huawei | Global | Creative | 50 | None | Undisclosed | Saatchi & Saatchi |
| BMW | China | Digital | 20 | Interone | Interone, Wunderman, IM2.0, Hylink, AKQA | In review |
| Telkomsel | Indonesia | Digital | 20 | Narrada | Undisclosed | In Review |
| Almond Board of California | China | Digital | 5 | Various local agencies | Undisclosed | In Review |
| Remy Martin Louis XIII | China | PR | 5 | Zenith PR | Undisclosed | In Review |
| Bacardi - Martini and Grey Goose | China | PR | 5 | Various local agencies | Weber Shandwick, FTG, Butterfly | Weber Shandwick |
May 2013
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| LG | Global | Media | 1,500 | Mindshare | Undisclosed | Havas Media, Mindshare (US) |
| Danone | Global | Media | 1,200 | Havas Media, OMG, GroupM | Undisclosed | In Review |
| AB InBev | Global | Media | 600 | Multiple Agencies by Market | GroupM, Mediabrands, Vivaki, Havas, Aegis | In Review |
| Amazon | Global | Media | 200 | Mindshare, ZenithOptimedia, Initiative, and MediaCom | Initiative | |
| Dyson | Global | Media | 185 | In-house, VCCP | Mindshare, PHD, and UM | Mindshare |
| Tourism Australia | Global | Creative | 100 | DDB | Undisclosed | Clemenger BBDO |
| Singtel | Singapore | Creative, Digital | 50 | BBDO , OgilvyOne | Open Tender | In review |
| BMW | China | Digital | 20 | Interone | Undisclosed | In review |
| Elsker | China | Creative | 10 | Local Agenecy | Undisclosed | DDB |
| Almond Board of California | China | Digital | 5 | Various local agencies | Undisclosed | In Review |
| Remy Martin Louis XIII | China | PR | 5 | Zenith PR | Undisclosed | In Review |
April 2013
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
| Danone | Global | Media | 1,200 | Havas Media, OMG, GroupM | Undisclosed | In Review |
| AB Inbev | Global | Media | 600 | Multiple Agencies by Market | GroupM, Mediabrands, Vivaki, Havas, Aegis | In Review |
| Gillette | Global | Creative | 400 | BBDO | Undisclosed | Grey |
| Sony | Global | Media | 200 | Multiple Agencies by Market | Universal McCann, MEC and Carat | In Review |
| Unilever (Closeup) | Global | Digital | 50 | JWT | Undisclosed | Arcade |
| Fonterra | Asia Pacific | Digital | 50 | Proximity | WPP, Proximity, and DDB | Tribal DDB |
| BMW | China | Digital | 20 | Interone | Undisclosed | In review |
| Elsker | China | Digital | 10 | Local Agenecy | Undisclosed | In review |
| Remy Martin Louis XIII | China | PR | 5 | Zenith PR | Undisclosed | In Review |
March 2013
| Account | Market | Discipline | Billings (US$m) | Incumbent | Participating Agencies | Winning Agency |
| HSBC | Global | Creative | 600 | JWT | Multiple | Grey London, Saatchi & Saatchi, JWT |
| Walgreens | Global | Media | 240 | Starcom | Starcom and other agencies | OMD |
| BBVA Bank | Global | Creative | 150 | Havas Worldwide | McCann WorldGroup, DDB, Grey and Wunderman | In review |
| Master Kong | China | Media | 100 | Carat | Undisclosed | Group M((Beverage Products), Carat(Instant noodle products) |
| Burberry | Global | Media | 80 | Universal McCann | Mediacom, Carat, and other agencies | Carat |
| Pfizer(Nexium) | Global | Creative | 80 | New brand | Undisclosed | Leo Burnett |
| David Jones | Australia | Creative | 60 | M&C Saatchi | M&C Saatchi and six other undisclosed agencies | In Review |
| BMW | China | Digital | 20 | Interone | Undisclosed | In review |
| Elsker | China | Digital | 10 | Local Agenecy | Undisclosed | In review |
| Bentley Motors China | China | Creative | 10 | Undisclosed | DDB |
February 2013
| Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
| Walgreens | Global | Media | 240 | Starcom | Starcom and other agencies | In review |
| BBVA Bank | Global | Creative | 150 | Havas Worldwide | McCann WorldGroup, DDB, Grey and Wunderman | In review |
| Carlsberg | Global | Creative | 80 | Fold7 | Santo Advertising, BETC London and Fold7 | Santo Advertising |
| Bacardi | Global | Creative | 80 | Johannes Leonardo | Undisclosed | BETC London |
| Burberry | Global | Media | 80 | Universal McCann | Mediacom and other agencies | In review |
| Pirelli | Global | Creative | 50 | Undisclosed | Undisclosed | BBH |
| Singapore Tourism | Global | Creative, Media , Digital | 50 | JWT, XM, MEC | Undisclosed | XM Asia |
| Jetstar | Asia Pacific | Media | 40 | Maxus and the Aegis Group | Maxus and the Aegis Group | Maxus |
| BMW | China | Digital | 20 | Interone | Undisclosed | In review |
| Elsker | China | Digital | 10 | Local Agenecy | Undisclosed | In review |
January 2013
| Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
| Walgreens | Global | Media | 240 | Starcom | Starcom and other agencies | In review |
| BBVA Bank | Global | Creative | 150 | Havas Worldwide | McCann WorldGroup, DDB, Grey and Wunderman | In review |
| JNJ | Asia Pacific | Media | 150 | OMD and MediaBrands | GroupM, OMD and MediaBrands | OMD and MediaBrands |
| Singapore Tourism Board | Global | Creative, Media and Digital | 100 | BBH, XM, MEC | Undisclosed | In review |
| Chanel | Global | Media | 100 | MEC | Undisclosed | In review |
| Legend Holdings | Singapore | Media | 100 | Dentsu | Dentsu, OMD, Starcom and MEC | In review |
| Nissan Datsun | Global | Creative | 80 | None | Undisclosed | TBWA Worldwide |
| Fonterra | Global | Media | 80 | OMD | MediaCom, OMD, Carat | MediaCom |
| Qoros | Global | Creative | 30 | None | BBH, W+K and HS Ad | BBH China |
| Garuda Airlines | Global | Creative and Media | 20 | Dentsu | Lowe, Dentsu, Spark, OMD, ZenithOptimedia and Maxus | Lowe and Spark Communications |
| BMW | China | Digital | 20 | Interone | Undisclosed | In review |
December 2012
| Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
| Hershey | Global | Media | 300 | OMD | Undisclosed | In review |
| Dyson | Global | Media | 210 | Universal McCann, Mindshare | Universal McCann, Mindshare | In review |
| Singapore Tourism Board | Global | Creative, Media , Digital | 100 | BBH, XM, MEC | Undisclosed | In review |
| Absolut | Global | Creative | 80 | TBWA | Undisclosed | Sid Lee |
| Sony Playstation | US | Creative, Media | 60 | Deutsch | BBH, 180 LA, Anomoly. Media undisclosed | In review |
| Burberry | Global | Media | 50 | Universal McCann | Undisclosed | In review |
| Heineken | Global | Digital | 40 | AKQA, Lean Mean Fighting Machine and Iris Worldwide | Undisclosed | In review |
| Shangri-La Hotels and Resorts | Global | Media | 30 | Maxus | Starcom, OMD, MPG, Vizeum | MPG |
| BMW | China | Digital | 20 | Interone | Undisclosed | In review |
| Bank of China | China | Media | 16 | Universal McCann | Undisclosed | Zenith |
November 2012
| Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
| Novartis | Global | Creative | 300 | DraftFCB, Wunderman and Grey Group | Undisclosed | In review |
| COFCO | China | Media Buying | 130 | Mediacom | Aegis Media, Mediacom, MPG and Womei Media | Aegis Media |
| Mondelez-Toblerone | Global | Creative | 100 | Ogilvy & Mather | McGarryBowen, Wieden & Kennedy | McGarryBowen |
| Fonterra | Global | Media | 100 | OMD | OMD, Carat , MediaCom | In review |
| News Limited | Australia | Media | 80 | ZenithOptimedia | GroupM, ZenithOptimedia, UM | Master Media In Review |
| Singapore Tourism | Global | Creative, Media, Digital | 80 | BBH, MEC, XM | Multiple | In review |
| Tourism Australia | Global | Creative | 50 | DDB | Undisclosed | In review |
| Emirates | Global | Digital | 50 | Lean Mean Fighting Machine, StrawberryFrog and Atmosphere BBDO | Undisclosed | In review |
| Minute Maid | China | Creative | 50 | BBH | Undisclosed | Saatchi & Saatchi |
| Shangri-la Hotels | Global | Media | 30 | Maxus | Starcom, OMD, MPG, Vizeum | In review |
October 2012
| Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
| Fonterra | Global | Media | 150 | OMD | MediaCom, OMD, MediaBrands, Carat | In review |
| Singapore Tourist Board | Global | Creative, Media, Digital | 100 | BBH, XM, MEC | Multiple | In review |
| News Limited | Australia | Media | 60 | ZenithOptimedia | Multiple | In review |
| Vietnam Airlines | Global | Creative and Media | 50 | Not Disclosed | JWT, MPG | JWT, MPG |
| Gap | Global | Creative and Media | 100 | Ogilvy & Mather and PHD | Ogilvy & Mather and PHD | In review |
| Huawei | Global | Corporate Branding | 100 | Not Disclosed | WPP, Omnicom Group,Dentsu Group, IPG and Publicis Groupe | WPP and Omnicom Group |
| HSBC | Global | Creative | 400 | JWT | JWT,Grey and BBDO | In review |
| Pfizer | Global | Creative | 1,500 | EuroRSCG Life, McGarryBowen, McCann Humancare | WPP, Omnicom Group and Publicis Groupe | WPP, Omnicom Group and Publicis Groupe |
| DHL | Global | Digital | 200 | Not Disclosed | Razorfish, BBDO Proximity and Interone | Razorfish |
| Danone | Japan | Media | 78 | Hakuhodo | Carat, Dentsu, Hakuhodo, ADK and MEC | Carat |
September 2012
| Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
| Bacardi | Global | Creative | 100 | Johannes Leonardo | Undisclosed | In review |
| Barclays | Global | Digital | 50 | LBi, Ogilvy & Mather, Profero and Sapient Nitro, Dare | LBi, Ogilvy & Mather, Profero and Sapient Nitro, Dare | In review |
| Malaysia Airlines | Global | Media | 50 | Starcom | IPG Mediabrands, Havas, Carat, Group M and OMD | IPG Mediabrands |
| Unilever | Regional(Southeast Asia and Australasia) | Media | 2500 | Mindshare and PHD | Initiative, Mindshare and PHD | In review |
| Marriott Hotels & Resorts | Global | Creative | 50 | McgarryBowen | Grey Group, JWT and McgarryBowen | Grey Group |
| Lenovo | APLA(Asia-Pacific and Latin America) | Creative | 100 | Multiple Agencies | Undisclosed | Saatchi & Saatchi Singapore |
| Mars | Australia / New Zealand | Media | 40 | OMD, Starcom Mediavest | OMD, Starcom Mediavest and Mediacom | In review |
| Singapore Tourist Board | Global | Creative, Media and Digital | 60 | BBH, MEC and XM Asia | Undisclosed | In review |
| BMW | Asia | Creative | 20 | Publicis | Undisclosed | In review |
August 2012
| Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
| Shangri-la | Global | Media | 30 | Maxus | Undisclosed | In Review |
| Fonterra | Asia / Middle East | Media | 100 | OMD, Optimedia(Vietnam) | Undisclosed | In Review |
| Aspen | Australia | Media | 15 | Carat, MediaCom | MEC, PHD, Vizeum, Bohemia, Hyland | Bohemia |
| EDB | Global | Creative, Media, Digital | 50 | JWT, MEC, XM | TBWA, Ogilvy & Mather, Leo Burnett, TSLA-StrawberryFrog, MEC and OMD | TSLA, TBWA and MEC |
| HTC | Global | Media | 150 | ZenithOptimedia, PHD | Undisclosed | In Review |
| Luxottica | Global | Media | 50 | Starcom, Carat | Publicis Groupe, Aegis, Interpublic , Group M and Havas, OMG | Omnicom |
| Louis Vuitton | Global | Creative | 200 | Ogilvy & Mather Paris | Undisclosed | In Review |
| Mulberry | Global | Media | 20 | Inhouse | MEC, MPG, ZenithOptimedia and Carat | MEC |
| Sea Life Campaign | Global | Creative | 50 | Undisclosed | Undisclosed | McCann |
| New China Life Insurance | China | Media | 28 | Vizeum | ZenithOptimedia, Dentsu Beijing and two local media agencies | ZenithOptimedia |
| P&G | Korea | Media | 50 | Starcom | Mediacom | Mediacom, Starcom |
July 2012
| Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
| Johnson & Johnson | Global | Creative | 2,600 | DDB, JWT, BBDO, Lowe | DDB, JWT, BBDO, Lowe | In review |
| Zurich Insurance | Global | Creative | 157 | Publicis Worldwide | Undisclosed | In review |
| Rémy Cointreau | Global | Media | 62 | MEC | Undisclosed | In review |
| EDB | Global | Creative, Media, Digital | 50 | JWT, XM, MEC | Undisclosed | In review |
| Marriott Hotels & Resorts | Global | Creative | 50 | McGarryBowen | JWT, Grey and McGarryBowen | In review |
| Ballantine’s | Global | Creative | 50 | Publicis | EuroRSCG, Publicis, TBWA, M&C Saatchi,Work Club, etc. | In review |
| Malaysia Airlines | Global | Media | 50 | Starcom | Starcom, GroupM, Universal McCann, OMD, Havas Media and Carat | In review |
| Aspen Phamaceuticals | Australia | Media | 15 | Carat, MediaCom | Undisclosed | In review |
| Nivea | China | Digital | 10 | Multiple | Undisclosed | In review |
| AIA | Hong Kong | Creative | 10 | Bravo | Undisclosed | In review |
June 2012
| Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
| Canadian Tourism Commission | Global | Creative | 47 | DDB | Undisclosed | In review |
| Bentley | Global | Media | 30 | Not disclosed | PHD, MediaCom | PHD |
| Ernst & Young | Global | Media | 50 | Not disclosed | UM, EI, Mindshare and Starcom | UM |
| Huawei global corporate branding | Global | Branding | 100 | New assignment | WPP, Publicis Groupe, IPG, Omnicom and Dentsu | In review |
| eBay classifieds sites' launch | Asia Pacific | Creative and Media | 80 | Not disclosed | Leo Burnett, UM | Leo Burnett, UM |
| Nestlé | Greater China | Media | 30 | Mindshare | Mindshare, ZenithOptimeda | Mindshare(China), ZenithOptimeda(HK) |
| Red Bull | Australia | Media | 10 | MEC | Undisclosed | In review |
| Stovekraft's Pigeon Appliances | India | Creative | 10 | Not disclosed | Undisclosed | In review |
| Diageo’s Singleton whisky | Taiwan | Creative | 20 | Y&R | Ogilvy, two other 4A agencies | Ogilvy |
| Sogou.com | China | Creative | 20 | Not disclosed | 4A agencies | In review |
May 2012
| Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
| Unilever | Global | Media | 6000 | Multiple | Mindshare,PHD | Mindshare (US) . Other markets in review |
| Bank of America | Global | Creative | 2000 | BBDO | WPP | WPP |
| Heineken | Global | Media | 300 | Starcom MediaVest | Starcom MediaVest, Mindshare | Starcom MediaVest |
| Four Seasons Hotel | Global | Creative | 80 | Multiple | TBWA, M&C and Y&R | TBWA |
| adidas 2014 Brazil World Cup | Global | Creative | 50 | TBWA Worldwide | TBWA Worldwide, Mother and DDB | TBWA Worldwide |
| Tiger Beer | Global | Creative | 50 | Multiple | JWT Singapore, Exposure from the UK and Rothco from Ireland | Rothco |
| EDB | Global | Creative | 50 | JWT | Leo Burnett, Ogilvy & Mather, TBWA, TSLA | In review |
| EDB | Global | Media | 50 | MEC | Carat, GroupM, OMD, PHD and ZenithOptimedia | In review |
| Ministry of Tourism Incredible India | Global | Media | 50 | Multiple | Undisclosed | In review |
| COFCO (3 brands: Lolas, Le Conte and Merveille). | China | Creative | 30 | Ogilvy | Saatchi & Saatchi, Two others | Saatchi & Saatchi |
April 2012
| Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
| APB Tiger Beer | Global | Creative | 40 | NA | JWT Singapore, Exposure(UK) and Rothco(Ireland) | In review |
| Singapore EDB | Global | Creative and Media | 30 | JWT | Undisclosed | In review |
| Yili's local TV Buying and Print Media | China | Media | 200 | Mindshare and Universal McCann | Mindshare, OMD, Universal McCann | Mindshare (CCTV, PSTV), OMD (Local TV, Print) , Carat (Radio) |
| Amway(TV media) | China | Media | 100 | OMD | OMD, VivaKi and GroupM | OMD |
| Mengniu Guan Yi Yoghurt and YoyiC | China | Media | 50 | Optimedia | Optimedia, others | Optimedia |
| Dongfeng Citroën | China | Creative | 20 | Dentsu | Publicis, Shanghai Advertising and WE Marketing | Publicis |
| BMW India | India | Media | 10 | Carat Media India | Undisclosed | In review |
| Nirmal Lifestyle | India | Creative | 6 | NA | DDB Mudra Max | DDB Mudra Max |
| Panasonic Lumix and Viera | Malaysia | Creative | 5 | NA | Dentsu Utama | Dentsu Utama |
| Ikea | Singapore and Malaysia | Creative | 10 | Multiple | Lowe, BBH and Leo Burnett | In review |
March 2012
| Account | Market | Discipline |
Billings (US$m, est.) |
Incumbent | Participating Agencies | Winning Agency |
| adidas 2014 Fifa World Cup | Global | Creative | 50 | Sid Lee | TBWA, Sid Lee and other non-roster agencies | In review |
| Intel | Global | Creative | 20 | New Project for Developing Markets | Not disclosed | In review |
| Asia Pacific Breweries(Tiger Beer) | Global | Creative | 40 | Iris, Y&R, Ogilvy & Mather, JWT, BBDO, UK-based Exposure and Ireland's Rothco | In review | |
| Unilever | Global | Media | 6,000 | Mindshare(much of Asia Pacific) and PHD(China) | BBH and Naked | In review |
| Hainan Airlines | Global | Creative and Media | 50 | Undisclosed | In review | |
| Air France | Asia Pacific | Media | 20 | VivaKi | MPG | MPG |
| Procter & Gamble | China | Media | 500 | Starcom MediaVest | Starcom MediaVest and MediaCom | In review |
| Zhujiang Beer | China | Media | 30 | OMD | MediaVest Guangzhou, Mindshare, Guangdong Advertising and OMD | MediaVest Guangzhou |
| Yamaha(Ray) | India | Creative and Media | 20 | Undisclosed | In review | |
| Pizza Hut | Indonesia | Creative | 10 | McCann Worldgroup, JWT, Colman Handoko and De A Team | McCann Worldgroup |
February 2012
| Account | Market | Discipline |
Billings (US$m) (Est.) |
Incumbent | Agencies | Winning Agency |
| Unilever | Global | Media | 6000 | WPP, OMG | Undisclosed | In review |
| Vietnam Airlines | Global | Creative | 15 | Ogilvy & Mather | Dentsu, Publicis, JWT, Leo Burnett, and Lowe | In review |
| Tropicana / Pepsico | Global | Creative | 200 | DDB | Undisclosed | In review |
| HP PC Division | Global | Creative | 100 | BBDO, Goodby Silverstein , various | Undisclosed | In review |
| P&G (TV) | China | Media | 400 | Starcom | Starcom, MediaCom | In review |
| PSA Peugeot Citroen | China | Media | 100 | OMD | GroupM, OMD, Starcom MediaVest Group and Carat | GroupM |
| Yili | China | Media | 200 | Mindshare and OMD | Mindshare, OMD and UM China | Mindshare and OMD |
| Li Ning | China | Creative&Media | 50 | Leo Burnett, Starcom | Undisclosed | In review |
| Sony India | India | Creative | 20 | JWT India | JWT, Lowe Lintas, Contract, Dentsu, Law & Kenneth, BBDO and Hakuhodo Percept | Hakuhodo Percept |
| Universal Sony business | Australia | Media | 10 | MediaCom | Slingshot, MediaCom | Slingshot |
| Transitions Optical | Singapore, Malaysia, Philippines and Hong Kong | Media | 15 | Carat | PHD, Mindshare, Carat | PHD |
January 2012
| Account | Market | Discipline |
Billings (US$m) (Est.) |
Incumbent | Agencies | Winning Agency |
| Huawei | China | Creative | 30 | undisclosed | In review | |
| Bank Of America | Global | Creative/Media | 300 | BBDO, Hill Holliday, Digitas, Brand Union | In review | |
| Shell | Global | Media | 250 | MediaCom | MediaCom, others | In review |
| General Motors | Global(except India, China) | Media | 3,000 | Multiple , including Carat, Starcom , Mediabrands | Carat | Carat |
| Net-a-porter | Asia-pacific | Media | 10 | OMD | MPG, Media Contacts | MPG, Media Contacts |
| ANZ Bank | Australia | Media | 60 | Mitchell & Partners | PHD, Mitchell & Partners | PHD |
| eBay | India | Creative | 30 | Wieden + Kennedy | Law & Kenneth | Law & Kenneth |
| Pizza Hut | Singapore | Creative | 10 | JWT | undisclosed | In review |
| L'Oreal | Singapore | Media | 7 | ZenithOptimedia | undisclosed | In review |
| Suzuki Motorcycles | India | Creative | 20 | R K Swamy BBDO | undisclosed | In review |
December 2011
| Account | Market | Discipline |
Billings (US$m) (Est.) |
Incumbent | Agencies | Winning Agency |
| Unilever | Global | Media | 4,600 | Mindshare and PHD | Mindshare, PHD | In review |
| GM | Global | MEdia | 3,500 | Starcom, Mediabrands, OMG, Aegis | Starcom, Mediabrands, OMG, Aegis | |
| Novartis | Global | Media | 600 | MEC | Starcom MediaVest, MEC, UM | Starcom MediaVest |
| Lufthansa | Global | Creative | 50 | McCann | McCann, BBDO, Scholz & Friends, Serviceplan Group, Kolle Rebbe | Kolle Rebbe |
| Heineken | Global | Media | 350 | Mindshare(MA,VN) | MediaVest, Mindshare | In review |
| Hyatt | Global | Media | 200 | Undisclosed | Undisclosed | PHD |
| AXA | AP(except India) | Media | 50 | OMD | MPG, OMD | MPG |
| Emirates | Australia | Creative | 10 | Saatchi & Saatchi | Saatchi & Saatchi, BMF, Y&R | In review |
| Pernod Ricard Group | China | Media | 30 | Carat | Carat, OMD, Starcom, GroupM | Carat |
| Acer | China | Creative | 20 | DDB | DraftFCB, DDB and three other international agencies | DraftFCB |
| Loyalty One | India | Media | 10 | Undisclosed | Undisclosed | Lodestar UM |
November 2011
| Account | Market | Discipline |
Billings (US$m) |
Incumbent | Agencies | Winning Agency |
| Sony Ericsson | Global | Media | 200 | MEC | PHD, MEC | PHD |
| GM | Global | Media | 3,500 | Mediabrands, Starcom | Not disclosed | In Review |
| Merck OTC Brands | Global | Media | 50 | Undisclosed | Publicis, Grey, Deutsch and Saatchi & Saatchi | Publicis |
| Philips | Global | Media | 200 | Carat | Undisclosed | Carat, MPG |
| Philips | Global | Creative | 200 | DDB | Ogilvy & Mather, TBWA, Leo Burnett, and DDB | In Review |
| ExxonMobil | Global | Media | 150 | UM | MPG, OMD, UM | UM |
| ExxonMobil | Global | Creative | 150 | McCann Erickson and DDB | BBDO, DDB, McCann Erickson, Euro RSCG | BBDO |
| McLaren Automotive | Global | Creative | 50 | Undisclosed | Undisclosed | In Review |
| ANZ | Australia | Media | 60 | Mitchell & Partners | Mitchell & Partners, PHD | In Review |
| The Body Shop | Singapore | Media | 5 | Carat | Undisclosed | In Review |
| Carlsberg | Hong Kong | Creative | 10 | Undisclosed | Undisclosed | JWT |
| Guangzhou Metro | China | Creative | 10 | Undisclosed | ADK, Dentsu, GDAD, McCann-Erickson Guangming, Saatchi & Saatchi, and Y&R | In Review |
| Vibo Telecom | Taiwan | Creative | 10 | Bates | BBDO, McCann Erickson, a local agency | BBDO |
| Globe Telecom | Philippines | Media | 45 | UM | MEC, Mindshare, ZO, UM | ZO |
October 2011
| Account | Market | Discipline |
Billings (US$m) (Est.) |
Incumbent | Agencies | Winning Agency |
| GM | Global | Media | 3,600 | UM, Starcom, Various | Not disclosed | In review |
| HTC | Global | Creative | 155 | Not disclosed | Not disclosed | In review |
| Asics | Global | Creative | 80 | Vitro , 180 | Not disclosed | In review |
| Marriott International | Global | Media | 200 | Carat, Starcom, ZenithOptimedia, and MEC | Carat, Starcom, ZenithOptimedia, and MEC | MEC |
| Westpac | AU | Media | 70 | OMD | OMD, UM, Mediacom | Mediacom |
| Paras Dairy | IN | Creative | 50 | Percept/H | Grey, Crayons,Y&R | Y&R |
| Nescafe | ID | Digital Media | 20 | Not disclosed | Not disclosed | Initiative |
| AXA | AP | Media | 100 | MPG, Madison, OMD | Not disclosed | In review |
| Pfizer | CN | Media | 31 | Carat | Carat, PHD, ZenithOptimedia, Maxus | Maxus |
| Nike | CN | Search | 10 | Not disclosed | Mindshare , Razorfish, an undisclosed local agency | Mindshare |
| Coca-Cola | SG,MY | Media | 20 | UM in MY, MEC in SG | Not disclosed | MEC and MediaCom |
September 2011
| Account | Market | Discipline |
Billings (US$m) (Est.) |
Incumbent | Agencies | Winning Agency |
| Bayer | Global | Media | 600 | Intiative | Undisclosed | In Review |
| GM | Global | Media | 3,500 | Starcom, UM, MediaBrands | Undisclosed | In Review |
| Sara Lee | Asia Pacific | Media | 190 | MediaCom, OMD | MediaCom, OMD | OMD |
| Optus | Australia | Media | 73 | MPG |
MPG, Starcom, PHD, MEC |
In Review |
| Optus | Australia | Creative | 73 | M&C Saatchi | M&C Saatchi, Y&R | In Review |
| China Guangfa Bank | China | Creative | 20 | Undisclosed | Y&R, Saatchi&Saatchi, Ogilvy, Euro RSCG | Y&R |
| Markor Funiture | China | Creative | 15 | Grey | Saatchi&Saatchi, DMG, Lowe | Lowe |
| Yili Yogurt Products | China | Creative | 20 | Ogilvy | undisclosed | Euro RSCG |
| Sahara | India | Creative | 30 | Undisclosed | Lowe, Y&R, Contract, Percept/H | In Review |
| Beiersdorf | Southeast Asia region | Media | 50 | Carat , OMD | Carat, MEC, OMD | In Review |
| Maxis | Malaysia | Creative | 25 | Ogilvy | Ogilvy & Mather, BBDO/Proximity, Leo Burnett, McCann Erickson and Saatchi & Saatchi | In Review |
| Daihatsu (new product launch) | Indonesia | Creative | 20 | Undisclosed | DDB, Grey, Dwi Sapta | In Review |
| China Mobile | China | Creative | 100 | Ogilvy(M Zone), Lintas(EasyOwn, GoTone) | undisclosed | In Review |
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