Singtel is bringing back a beloved but banned New Year tradition with an app that allows people to build long chains of digital firecrackers using multiple mobile devices.
The auspicious promotion also includes a chance for Singaporeans to win a cash 'ang bao' ranging from S$88-$888 from now until 22 February 2016. The Singtel firecracker website is being promoted through the festive ad above, print ads, social and digital banners.
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CREDITS
Project title: Singtel Firecracker
Client: Singtel Telecommunications
Creative Agency: Ogilvy & Mather Singapore
Executive Creative Director: Melvyn Lim
Account Management: Hew Lee Yee, Kaylie Ong
Art Directors: Loo Yong Ping
Copywriters: Roger Yong
Agency Producers: Lok Dan Li, Justin Png
Production House: Freeflow Productions, wewearglasses
Director: Peggy Goh
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