Ad Nut
Jan 7, 2016

Old Spice introduces sweaty men who 'smell legendary'

From the US: 'Smell legendary', for Old Spice by Wieden+Kennedy

Old Spice introduces sweaty men who 'smell legendary'

Now, let's talk about sweat.

Although nothing will probably ever match the lightning-in-a-bottle 'Man your man could smell like' campaign, these two new characters from Old Spice are worth a few laughs. Ad Nut particularly enjoys the spots featuring 'Bob Giovanni', which hearken back to many happy times watching infomercials in the wee hours of the morning.

 

 

 

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

11 hours ago

Women’s cricket searches rose by 103% in 2024: ...

Live music events including Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts also saw a 43% increase, according to the report.

11 hours ago

Pitch consultants respond to 'pay-to-play' ...

Industry body VoxComm said the rise of this model puts agency-client relationships at risk.

11 hours ago

Coach appoints Mother to creative account and ...

The latest campaign features actors Elle Fanning and Nazha, model and songwriter Koki, and rapper Youngji Lee, all of whom are global ambassadors for Coach.

12 hours ago

Do the latest holding company results signify a ...

Industry leaders weigh in on what Dentsu, Omnicom, Publicis Groupe and Interpublic Group results mean for media.