Panoramic mobile ad paints picture of Syrian refugee crisis

As shown in the video below, this mobile ad uses a smartphone's accelerometer and gyroscope to create an interactive experience emphasising the plight of refugees. According to the agency, the ad unit plays nicely with third-party ad servers and programmatic exchanges.

The campaign also includes Instagram and Facebook elements (pictured below).

Ad Nut must quibble with the press materials that touted the panoramic ad as being "360 degrees", but even at about 180 degrees, it's still cool.