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SHANGHAI - A high-energy forum around Asia’s Top 1000 Brands examined the changing consumer and brand behaviour in what is still one of the world’s most dynamic markets, with observations and insights from companies such as Ping An, Philips, VW and General Mills.
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In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.
Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
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Do we have what it takes to be Spikes Asia judges? We’ll find out next week. Until then, the Campaign APAC team shares our favourite picks from this year’s shortlist.