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SHANGHAI - A high-energy forum around Asia’s Top 1000 Brands examined the changing consumer and brand behaviour in what is still one of the world’s most dynamic markets, with observations and insights from companies such as Ping An, Philips, VW and General Mills.
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EXCLUSIVE: The socially-led agency is expanding its regional presence with the appointment of Suzie Shaw to the APAC role and a renewed Bangkok leadership structure. Campaign has the details.
The latest iteration of image generation from OpenAI seeks to address many of the flaws in AI-powered visuals.
We can either treat creativity as something to optimise and automate—or as the last true differentiator worth protecting and investing in, says Gonzalo Olivera, managing partner, MullenLowe Singapore.
As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the comms market is reexamined.