Byravee Iyer
Jul 15, 2015

Iris names Shuyau Cheng creative group head

SINGAPORE - With a focus on extending digital and social capabilities, Iris has appointed ex- DDB hand Shuyau Cheng as creative group head to its fast expanding team in Singapore.

Iris boosts its creative team with four new appointments
Iris boosts its creative team with four new appointments

Working with creative director Ed Cheong and Asia-Pacific creative director Grant Hunter, Cheng will be responsible for the agency’s creative output and campaigns for key clients across high engagement platforms. Cheng will report to Cheong.

The company is currently working with Adidas, Philips and Lego on a range of digital and social campaigns. “We’ve got a lot going on in Singapore,” said Hunter. “We’re really looking at making sure we’ve got hybrid thinkers that push our digital integration.”

In addition to Cheng, Iris has added three other staff to its team. Following additional wins, the agency is looking further expand the team. 

 

Source:
Campaign Asia
Tags

Related Articles

Just Published

10 hours ago

Former Dentsu China CEO Deric Wong joins EternityX

EXCLUSIVE: The media agency veteran who left Dentsu China to start a consulting firm will oversee the global expansion at the Hong Kong-headquartered martech company.

10 hours ago

Top 10 travel brands in Southeast Asia

Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.

11 hours ago

Apple’s latest campaign celebrates innovation in ...

Known as ‘circles', the student-led teams push boundaries in fields including hybrid rocket engineering, stop-motion animation, game development and sports analytics.

12 hours ago

Ahead of Trump's second-term, Meta to scrap fact ...

Traditional fact-checking will make way for X-inspired "community notes." This drastic overhaul signals a major shift in content moderation as the tech giant appears to appease the incoming Trump administration.