Marketing News
David Blecken
Jun 5, 2015

McDonald's invites children as guest chefs to win back trust in Japan

TOKYO - McDonald’s is hoping to rebuild credibility, and presumably sales, among Japanese consumers with the latest instalment of an ongoing initiative that invites children to learn to cook burgers in its restaurant kitchens.

McAdventure will see children serve up chicken burgers in 650 McDonald's restaurants around Japan

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