Emily Tan
Apr 23, 2015

To get digital right, get it all right: ISM

HONG KONG - From mobile to websites to talent to creativity, getting digital right involves excellence in all of the above, not just driving CTRs (clickthrough rates), concluded speakers at the InSkin Media (ISM) Brand Digital Breakfast Session yesterday.

(L-R) Moulin, Scott, Lodhia and Lee

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