Analysis Marketing
Atifa Silk
Nov 14, 2014

Exclusive: F1 boss Bernie Ecclestone on his billion-dollar brand

Scathingly sanguine about the financial woes of lesser teams, casually chauvinistic and claiming to open doors for governments, the F1 supremo pulls no punches in this interview with Campaign Asia-Pacific brand director Atifa Silk.

Kingpin: 40 years at the top of Formula One

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