Marketing News Data
Emily Tan
Nov 22, 2012

Asia’s marketers willing but not able to implement digital marketing: Adobe

ASIA-PACIFIC - While marketers in Asia-Pacific are optimistic and keen on digital marketing, most organisations lack the talent and right organisational alignment to act on these ambitions, according to a study by Adobe in partnership with the CMO Council.

CMOs in Asia lack resources and talent to carry out ambitions

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