News Opinions
Emily Tan
Oct 4, 2012

"Creating things that are born to live": TBWA’s David Lee on Pilot.is

Following the success of R/GA at Cannes with the Nike Fuel Band, the prospect of fusing digital agency work with product development is proving a hot topic, grounded in the need for agencies to create new revenue streams.

David Lee

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

4 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Bonds taps Robert Irwin to show how wild comfort down under can really get

6 Bonds taps Robert Irwin to show how wild comfort down under can really get

Labubu, the art toy craze and why grown-ups can’t get enough

7 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

8 BMF opens first APAC office in Hong Kong to drive regional growth

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Thai influencer walks out of KFC ad mid-set

10 Thai influencer walks out of KFC ad mid-set

Related Articles

Agency Report Card 2024: TBWA
The Information
Apr 3, 2025
Staff Reporters

Agency Report Card 2024: TBWA

40 Under 40 2024: Yong Ping Loo, TBWA
Feb 28, 2025
Staff Reporters

40 Under 40 2024: Yong Ping Loo, TBWA

40 Under 40 2024: Ryota Haraguchi, TBWA Hakuhodo
Jan 13, 2025
Staff Reporters

40 Under 40 2024: Ryota Haraguchi, TBWA Hakuhodo

TBWA dominates in Japan/Korea AOY 2024 awards
Nov 29, 2024
Nikita Mishra

TBWA dominates in Japan/Korea AOY 2024 awards

Just Published

Mash names all-female executive team, shifts global HQ to Singapore
3 hours ago
Rahat Kapur

Mash names all-female executive team, shifts global ...

EXCLUSIVE: Founder Tash Menon-Verheul steps into a board director and advisory role as the creative agency enters a new phase of growth across APAC.

Godrej Indonesia appoints Hilda Kitti as CMO
3 hours ago
Gunjan Prasad

Godrej Indonesia appoints Hilda Kitti as CMO

EXCLUSIVE: The digital marketing veteran, an alum of Tokopedia, Meta and Unilever, joins Godrej Indonesia as chief marketing officer effective May 1.

Why B2B influencers are an essential spend for marketers
3 hours ago
Matthew Keegan

Why B2B influencers are an essential spend for ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.

Here’s a thought: The ad industry still needs big personalities
3 hours ago
Warwick Cairns

Here’s a thought: The ad industry still needs big ...

While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the rules and take back control, advertising needs at least a few larger-than-life figures.