He will be tasked with leading the agency’s creative efforts across the APAC region and helping to expand the office’s growing client portfolio. He will report into Nick Law, global chief creative officer at R/GA.
In his position of regional digital director at Iris Worldwide Singapore, Brown was responsible for implementing the organisation’s overall digital restructure and heading up growth across the APAC region. A former Cannes Cyber Lion judge, his experience in APAC began when he joined XM / JWT as creative director.
Prior to moving to Singapore, the Australian was the creative director at Euro RSCG 4D in London. He later co-founded independent boutique digital agency Soap Creative, after working at Euro RSCG 4D in Sydney as a deputy creative director.
Brown joins former Euro RSCG colleagues Gloria Mathis, regional client services director, and Christer Eriksson, regional planning director, as new senior additions to R/GA Singapore.
Mathis joined R/GA Singapore in May 2012 as regional client services director, working closely with local and global clients. Eriksson, meanwhile, was named as the regional planning director in July, responsible for overall planning and strategy for clients in the APAC region led out of the Singapore office.
The agency has rapidly strengthened its leadership team in the past year, which also included the appointment of Tris Chung as its executive producer in November.
Its key clients are Unilever, Qantas, WaterAid and Rip Curl. R/GA Singapore also works with Nike, as part of the global agency network collaboration.
“It has always been our strategy to build elite leadership team for the office, which has expertise and experience across multiple disciplines, such as creative, strategy and technology,” Steve Kalifowitz, group director at R/GA Singapore, said.