Emily Tan
Sep 5, 2012

Facebook’s email and mobile-number ad targeting: Powerful, but creepy if mishandled

GLOBAL – Yesterday Facebook launched a feature that will allow brands to target customers on Facebook based on information the brands have already collected for CRM purposes, such as email addresses and mobile numbers.

Asking customers to opt-in would be the best policy - Mediabrands' Raja

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

49 minutes ago

Women to Watch 2024: Lulu Raghavan, Landor

With a firm grip on operations, leadership, and client management, Raghavan has risen through the ranks from junior manager to president of Landor APAC—the first female and first person of Indian origin to achieve this.

1 hour ago

Move and win roundup: Week of March 31, 2025

Kickstart your week with people moves from Clemenger, Edelman APAC and Buzzlab.

2 hours ago

Why traditional branding still matters in Singapore'...

While digital marketing continues to dominate, traditional branding techniques remain indispensable for marketers in the Lion City, says Mark Pointer, CEO of Superbrands Singapore.

2 hours ago

'Asia isn’t just part of the story—it is the ...

A year after taking the helm, The Wall Street Journal Asia's editor unpacks the newsroom’s strategic reboot—from a strengthened team in Singapore to a renewed focus on fast, analytical, and irreplaceable journalism.