UPDATED: P&G Korea consolidates media account with Mediacom

The win follows a pitch called in June in which P&G Korea was reportedly looking to consolidate its business with a single agency. 

According to sources, prior to the win P&G Korea's digital planning was split between Mediacom and Starcom, while Starcom handled digital buying through several local agencies. Overall, Starcom handled about 3 per cent of the account, which has now been moved to Mediacom.

In other North Asian markets, Starcom manages all of P&G Taiwan and Hong Kong's media account and most business categories in China where Mediacom handles planning for Haircare. In China, Starcom also manages all media buying for P&G. 

Update, 16 August: When originally published yesterday afternoon, this story stated that, according to sources, Mediacom had won part, but not all, of Starcom's share of the account. This information was based on multiple credible sources, who contacted Campaign Asia-Pacific this morning to update the situation.