Dutch Lady to send mums of Malaysian Olympic hopefuls to London 2012

Dutch Lady will also send the mothers of the four Olympic hopefuls to London to emphasise the important role mothers play in establishing healthy eating habits from a young age.

The dairy brand said it hoped the partnership with the OCM would stregthen its position as market leader in Malaysia and establish its stand on nutrition.

The four athletes, who will be a part of the campaign throughout 2012, are Malaysia’s top track cyclist Azizulhasni Awang, world No. 6 diving sensation in the 10m platform category Pandelela Rinong, and national number one men's doubles badminton players Koo Kien Keat and Tan Boon Heong.

The partnership was formed with the help of sports marketing agency Total Sports Asia (TSA).

Marcus Luer, TSA group CEO, said, “The idea to support these great, talented Malaysian athletes on their way to the London 2012 Olympic Games and simultaneously increase awareness for healthy and balanced nutrition among Malaysia’s population.”