Benjamin Li
Oct 13, 2010

Mabel Leung becomes AXA's regional head of brand and insights

HONG KONG - Former media agency head Mabel Leung (pictured) has joined the client side, becoming the regional head of brand & insights at AXA Asia Pacific Holdings.

Mabel Leung, the regional head of brand & insights at AXA Asia Pacific
Mabel Leung, the regional head of brand & insights at AXA Asia Pacific

Leung, was most recently Starcom Guangzhou's managing director for the P&G team before resigning the position after finishing her two-year contract in late August. She had worked for Starcom Greater China office altogether for 15 years.
 
Now back in Hong Kong, Leung’s new role will be responsible for building and strengthening the AXA brand in the countries in which the company operates in Asia. A key part of her brand responsibilities will include overseeing all brand related projects and key performance indicators KPIs, including all brand tracking conducted by Asia Life.
 
“As well as bringing considerable advertising experience to AXA, Mabel's deep expertise in media planning and buying will ensure AXA Asia Life's growing brand investments are deployed with maximum effectiveness,” the company said.
 

Source:
Campaign China

Related Articles

Just Published

7 hours ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

7 hours ago

Women to Watch 2025 is now open for entries

Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.

8 hours ago

Retail media in ANZ is maturing beyond performance ...

Mars United Commerce's annual report reveals that retail media brings powerful new capabilities that have led to a sophisticated, brand-building channel for advertisers.

8 hours ago

Droga5 names Tara Ford London CCO as global ...

During her time as CCO of Droga5 ANZ, Ford has led award-winning campaigns including for the Tuvaluan Government and Sydney Opera House's "Play It Safe”—which received the Cannes Lions Film Grand Prix in 2024.