Jane Leung
Jul 21, 2010

VIDEO: Huntsworth launches Tonic Life Communications in Hong Kong

HONG KONG – Huntsworth Health, a public relations and integrated healthcare communications agency, has extended its footprint in Hong Kong with the launch of Tonic Life Communications.

Tonic Life Communications
Tonic Life Communications

Joanne Basford has been appointed as the managing director of Tonic Asia. She is based in Hong Kong, and will lead the Hong Kong operation as the regional office. Pfizer will be one of the many major clients.

Scott A Clark, global CEO and one of the founders of Tonic Life Communications, said the agency has plans to expand to Singapore and Shanghai.

Tonic currently has its heaterquarters in London and Philadelphia. It has offices in New York, San Francisco and France. The operation handles international clients like Johnson & Johnson, Roche, GSK, Pfizer, Nestle, Heinz and Reckitt Benckiser.

Huntsworth is the holding group for Huntsworth Health, Grayling, Citigate and The Red Consultancy. Lord Chadlington, the creator of Shandwick (now Weber Shandwick after being bought by IPG), has taken on the CEO role of Huntsworth since 2000.

In an interview with Campaignasia.com, Clark and Chadlington explains the challenges within the communications industry for healthcare clients, especially those relating to non-communicable disease (NCD). He also spoke about the problems of finding senior managers willing to relocate to international markets.

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 hours ago

Ahead of Trump's second-term, Meta to scrap fact ...

Traditional fact-checking will make way for X-inspired "community notes." This drastic overhaul signals a major shift in content moderation as the tech giant appears to appease the incoming Trump administration.

6 hours ago

40 Under 40 2024: Ryan Cheung, PressLogic

Cheung’s risk-taking and entrepreneurial spirit seeps into all facets of the company he founded—across growth, operations, and innovation.

6 hours ago

Woolley Marketing: Why change is not always a ...

From Netflix to Nvidia, true disruption is rare. Darren Woolley shares his nuanced perspective on the difference between evolution and revolution in business.

22 hours ago

GroupM Southeast Asia CEO Himanshu Shekhar exits

Based out of Indonesia, Shekhar, a key figure in GroupM's regional growth, is leaving the agency after 25 years.