Media.asia becomes Campaign Asia-Pacific

Two new sites Campaign Singapore and Campaign China has been added to the network to further strengthen coverage of those markets. As part of the consolidation, Campaign India has also been been added to the group.

The new format gives readers access to breaking news and opinion pieces by leading figures from specific markets, as well as providing full coverage of developments across the Asia-Pacific region.

"This is a really exciting investment through which we can network our editorial teams in Hong Kong, China, Singapore and India under one online brand to increase the depth of our coverage in local markets and improve our regional perspective," says Dan Cotton, strategy director of Haymarket Asia.

Readers can now access a new and improved rankings and research section with news of the latest pitches, business wins and ad spend figures in each market.

In addition, space has been created to offer more content from all disciplines, including advertising and creative, marketing, media, PR and digital, with dedicated news and video interviews, profiles and Q&A sessions featuring leaders and experts in each field and market. A more sophisticated search function lets readers filter by market, keyword and brand to access relevant content.

"The new sites allow us to be more flexible with the types of content we carry. In addition to our usual content, we can now publish more videos and podcasts through a high quality video player, photo galleries and special reports, including improved awards coverage," says Marie Green, online editor.

A new suite of subscription packages will bundle Media magazine with supplements, full access to the Campaign network and easy access to the magazine's online version, including all back issues.

In order to ensure continued provision of premium, exclusive content on the new network, articles will remain free for three days, after which they will move behind a paywall.

"We will continue to invest in developing premium content across a top quality suite of technical products-content we believe our audience will want to pay for and advertisers will want to support even more," says Cotton.

Subscribers now has unlimited access to the entire network of sites to filter and research a database of over 50,000 archived articles.

New network of sites:

Campaign Asia-Pacific
As part of the rebranding initiative, the Campaign Asia-Pacific site features an improved layout to ensure ease of navigation for readers. The new destination continues to carry the biggest breaking news stories and awards updates in the region, along with features, and a large database of the latest campaigns and case studies.

Subscribers can access video interviews with global and regional industry leaders, as well as blogs and columns examining developments affecting the region. Campaign Asia-Pacific also provides more content exclusive to each of the industry sectors, including advertising and creative, marketing, media, PR and digital.

Readers can now also interact by posting comments, voting in polls and sharing articles online.

Campaign Singapore
The new network site (www.campaignsingapore.sg) provides local breaking news, interviews, blogs, columns, research and features for the Southeast Asia region, including Singapore, Malaysia, Indonesia, Vietnam, the Philippines and Thailand.

Campaign China (English)
Campaign China (en.campaignchina.com) has been added to the network to deliver news, interviews, blogs, columns, research and features for Greater China, comprising China, Hong Kong, Taiwan and Macau.

Campaign China (Simplified Chinese)
The Campaign China website will be made available in Chinese language to provide mainland readers with more in-depth content in addition to breaking local-market news. This will be facilitated by a new editorial presence based out of Beijing.

Campaign India
Existing site Campaign India joins the network to extend coverage of breaking news and developments in India. It will detail the latest campaigns, jobs, people moves, features, blogs and events coverage from the market.

Highlights:

Rankings & Research
A new and improved research and rankings section providing comprehensive data in association with a host of new partners.

Subscribers will be kept up to date with an ongoing pitch list and new business league showing who is fighting for which accounts across the region.

The site partners with Nielsen to present the latest ad spend figures by quarter, market, discipline and sector, including back data for easy reference. It will also join forces with some of the most reputable research and communications companies in the region to publish the latest research data from award-winning case studies to social media buzz reports.

Additionally, the section will feature Creative Rankings, Agency and Media Report Cards, Top 1000 and Top Digital Brands reports.

Creativity
Find the latest breaking news and developments from within the creative industry. The section covers people moves, pitches and wins, as well as awards updates.

A database of campaigns under The Work is updated daily with local and regional campaigns as they launch plus campaigns from around the world in a new division, The International Work.

Creatives will offer their opinions on new ads in The Work Reviewed, while the blogs and opinions section include commentary from some of the most outspoken creative bloggers. In a weekly Q&A column top creatives discuss topics such as how they ended up in advertising, the first ad they ever made and their worst haircut.

Regular video interviews see creative stars give their thoughts on the industry, challenges and the future.

People
Read about the latest people moves and uncover the latest jobs listings in marketing, advertising, media and PR.

Industry recruiters offer career guidance in a new column to address the latest issues and most frequently asked questions. The section will provide everything industry professionals need to know when applying for a new job or relocating to a new market.

Weekly video interviews engage established and up-and-coming industry leaders who discuss current work, future plans and dispense advice. The section will also include photo galleries from industry events and award shows.

In addition, in-depth profiles will detail industry leaders' paths to success, while readers will be able to get to know them better in a light-hearted Q&A column.

Marketing
Keep up to date with the latest news and developments from the marketing industry as companies plot their course in the region.

Separately, a database containing a large number of case studies offers inspiration. Updated weekly, the section will include everything from traditional above-the-line campaigns to social media initiatives. Whether the scope is regional or local, backed by a big budget or viral, readers will be able to learn from examples of genuinely effective executions.

Similarly, regular Brand Health Check articles examines the performance of specific brands to date, complete with analysis from industry experts. In addition, sector insight pieces provides a timely analysis of a wide range of sectors, while video interviews and profiles will provide a look at the marketers behind the region's leading brands.

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