7Up | Refreshing Icy 7Up Campaign | China

BBDO China is responsible for this project. Taiwanese actor and singer Kenji Wu continues to be the brand ambassador to represent the youth segement for 7Up.

In the commercial, Wu and his friends open bottles of 7Up to cool down the summer heat. Icy fountains of 7Up suddenly explod in different corners of the city. The carbonated drinks fill the air and gathers to form the number ‘7’.

The campaign has employed the skills of director Frederik Callinggard, who is famous for his work on Madonna’s music videos and Harry Potter’s 3D post-production.



Credits:
Project Refreshing Icy 7UP
Client PepsiCo Investment China
Creative agency BBDO China
Creative director Andrew Lok
Copywriter Bati Wu
Art director Alex Xie
Television producer Desmond Loh
Strategy planner Hong-Ai Shen
Account servicing Fiona Lam, Karen Fei, Yumiko Wang
Production company Joyrider
Producer Spencer Friend
Director Frederik Callinggard
Post-production company Ghost
Exposure Television