Fresh Up illustrates the first signs of thirst, with one of the earliest symptoms being the ‘creepy mouth’. People can visit the Facebook page for ‘Thirst is creepy’ to be a fan, share their own thirsty looks and keep up-to-date on the progress of the campaign.
Credits:
Project Thirst is Creepy
Client Frucor
Creative agency Colenso BBDO, Auckland
Creative director Nick Worthington
Deputy creative officer Levi Slavin
Agency producer Jen Storey
Production company The Sweet Shop
Director Steve Ayson
Executive producer Sharlene George
Producer Larisa Tiffin
Exposure Television, online