May 12, 2010

Fresh Up | Thirst is Creepy | New Zealand

Frucor, an Australasian beverage company based in New Zealand, pairs thirst with creepiness in an awkward 'Thirst is creepy' campaign for fruit juice brand Fresh Up.

Fresh Up Thirst is Creepy
Fresh Up Thirst is Creepy
People are not prepared to put up with parched lips and cotton mouth any more. The ‘Masseuse’ commercial is the first in the up-coming series by agency Colenso BBDO Auckland. The entire campaign is tied together with an equally tense atmosphere, but guarantees a laugh coupled with slight goosebumps in the end.

Fresh Up illustrates the first signs of thirst, with one of the earliest symptoms being the ‘creepy mouth’. People can visit the Facebook page for ‘Thirst is creepy’ to be a fan, share their own thirsty looks and keep up-to-date on the progress of the campaign.


 


Credits:
Project Thirst is Creepy
Client Frucor
Creative agency Colenso BBDO, Auckland
Creative director Nick Worthington
Deputy creative officer Levi Slavin
Agency producer Jen Storey
Production company The Sweet Shop
Director Steve Ayson
Executive producer Sharlene George
Producer Larisa Tiffin
Exposure Television, online


Source:
Campaign Asia

Related Articles

Just Published

15 hours ago

40 Under 40 2024: Eddie Morton, Sandpiper

Leveraging his journalism and communications expertise, Morton has propelled Sandpiper’s health to new heights, earning three promotions in three years.

17 hours ago

Biti's Hunter 'steps forward' in new branding campaign

REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.

17 hours ago

Top Chinese snack company faces regulatory scrutiny ...

China’s premium snack giant Bestore is under regulatory scrutiny after influencers exposed labeling inconsistencies. The publicly listed brand has a presence in 15 countries.

18 hours ago

Move and win roundup: Week of November 4, 2024

In this week's roundup, Moët Hennessy ANZ appoints Nausicaa Charrier as its new marketing director, Third Avenue Consulting and Superdream strengthen their leadership teams. Read about the latest appointments, business wins, and leadership changes across the industry.