Benjamin Li
Mar 20, 2009

PHD China resigns Bright Dairy account

SHANGHAI - PHD China has decided to part ways with Shanghai-based Bright Dairy after only a year on the account.

PHD China resigns Bright Dairy account
A source at the media agency confirmed the news, blaming due to “irreconcilable differences”.

The account billing was worth US$11million in 2008. It was picked up by Omnicom Media Group in January 2008 and subsequently handled by its PHD brand.

Yili, Mengniu and Bright Dairy are three of China’s biggest dairy producers and were all affected by the melamine scandal last autumn, having to recall many of their products.

The highest concentration of melamine was found in Bright Dairy products.

Source:
Campaign China

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