Benjamin Li
Mar 20, 2009

PHD China resigns Bright Dairy account

SHANGHAI - PHD China has decided to part ways with Shanghai-based Bright Dairy after only a year on the account.

PHD China resigns Bright Dairy account
A source at the media agency confirmed the news, blaming due to “irreconcilable differences”.

The account billing was worth US$11million in 2008. It was picked up by Omnicom Media Group in January 2008 and subsequently handled by its PHD brand.

Yili, Mengniu and Bright Dairy are three of China’s biggest dairy producers and were all affected by the melamine scandal last autumn, having to recall many of their products.

The highest concentration of melamine was found in Bright Dairy products.

Source:
Campaign China

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

48 minutes ago

How ad agencies can safeguard their creative spark ...

By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.

1 hour ago

How a toilet joke got two interns their first ...

Nidhi Shah and Rag Brahmbhatt were pleasantly astonished that their work for Macrogol Hexal tickled the funny bones of jurors judging entries for the ‘Audio and Radio Lions’ category.

9 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

9 hours ago

Agency Report Card 2023: Wunderman Thompson

As the curtain falls on a year of connected customer experiences, integrated communications, and business growth, Wunderman Thompson, now part of VML, embraces a fresh chapter. With new leadership at the helm, they set sail toward a brighter future.